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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C16】
选项 A、striking
B、noticeable
C、prominent
D、outstanding
答案A
解析 词汇题。词义辨析题。striking“突出的，显著的，引人注目的”，强调给人留下的印象深刻、不可磨灭，如：He even failed to seesuch striking features．他甚至连这么突出的特征都没有看到。noticeable指“能被注意或察觉”，如：His long，feminine eyelasheswere very noticeable．他那长长的、女人似的睫毛很引人注意。prominent“显眼的”，强调在背景映衬下立即被注意到，如：A single tree in a field is prominent．田地里一棵孤零零的树是很显眼的。outstanding“突出的，凸出的”，强调超过同类而引起注意，如：He is never regarded as an outstandingwriter．他从未被看作是一个杰出的作家。从上面的分析可看出选项striking为最佳答案，表“最突出的例子”，即给人留下深刻印象的一个例子。
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