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In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which
admin
2015-01-23
13
问题
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
For two candidates
Dealing with Copyright Problems
Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market.
You have been asked to deal with the copyright problem.
Discuss the situation together and decide:
what similarities the logos share
what actions should be taken to deal with the problem.
For three candidates
Dealing with Copyright Problems
Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market.
You have been asked to deal with the copyright problem.
Discuss the situation together and decide:
what similarities the logos share
what actions should be taken to deal with the problem
what kind of logo design your company need.
Follow-on questions
Do you think copyright problems are important for a company?(Why? /Why not?)
What do you think is the most effective way to deal with copyright problems?(Why?)
Is a brand necessary for promoting a new product?(Why? /Why not?)
Do you think it is necessary to cooperate with brand-design company?(Why? /Why not?)
Do you think that a well-designed logo has some advantages?(Why? /Why not?)
What are the advantages of a company to have a distinctive logo?(Why)
选项
答案
A:I think the graphic artists should go back to the drawing board for our new logo design. I just saw the prototype that came out of your department last week. It just won’t work. B:Why? What’s the problem? A: It is very similar to the Nike athletic shoes. Don’t you know? That’s copyrighted. If we come out with something even close to the design they have, we could be legally liable. They’d sue us in a heartbeat. B: I saw the design. We had a team of all-star designers on it. I don’t think it resembled Nike’s logo at all. That’s a huge stretch of the imagination to say our design would violate their copyright. A: Our legal department doesn’t think so. They reviewed the copyrighted images from Nike. After discussion with our general manager, they determined it would be copyright infringement to place this design on our products. It’s better to be safe than sorry. B:What if we modified the design a little bit. Say we change the color. Do you think that would be enough to differentiate from the copyrighted image? A: Nope. The verdict from the legal department is to start from scratch. This time come up with something more creative. B:More creative? A:Not only do we have to worry about not overstepping bounds with copyright, but we also want something different from everyone else. We want to stand out to our consumers. Come up with something good, and then we’ll set our own copyright on it. B:Okay. So we have to start it over again.
解析
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本试题收录于:
BEC中级口语题库BEC商务英语分类
0
BEC中级口语
BEC商务英语
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