首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process
admin
2020-11-14
41
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed.
Which of the following is the most appropriate title for the passage?
选项
A、How to do a Survey in the Marketing.
B、Customers’ Role in the Marketing.
C、Understanding Marketing and Its Strategies.
D、Marketing Strategies.
答案
C
解析
推理判断题。文章第一段给出了marketing的定义,第二段讨论marketing strategies的制定策略,故选C项。
转载请注明原文地址:https://kaotiyun.com/show/Z84K777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Somepeoplearguethatself-plagiarism(自我剽窃)isimpossiblebydefinitionbecauseplagiarismistheftandpeoplecannotstealfrom
A、$15.B、$12.C、21D、9D题目询问男士买玫瑰花费多少钱。由女士的话可知玫瑰花的价格是“…ahalfforeachredrose”,男士说“I’dlike…halfadozenredroses.”因此正确答案应该是选项D
Ifyoudon’tmind(wait)______forafewminutes,wecancheckourrecordsforyou.
Allofuscommunicatewithoneanotherverbally(口头的)aswellasnon-verbally.Mostofthetimewearenotawarethatwe’redoing
Inordertowritebetterbusinessreports,youshouldbearinmindsomeimportantfactors.Firstofall,althoughthereisu
Atleast2.3millionpeopletooksomekindofonlinecoursein2004,accordingtoarecentsurveybyTheSloanConsortium,anon
Oldagehasalwaysbeenthoughtofastheworstagetobe;butitisnot【B1】______fortheoldtobeunhappy.Witholdageshoul
A、AtahotelB、Atanairport.C、Atarestaurant.D、Atabank.D根据文中“openasavingsaccount”可知,男士想开个存款账户,所以只能是在银行,故选D。
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowriteajobapplicationletterbasedonthefollow
A、Theirperformancemayimprove.B、TheirimmunesystemmaybereinforcedC、Theirbloodpressuremayriseallofasudden.D、Thei
随机试题
旬计划为月计划的调整和补充,一般变动范围为上下浮动不超过月计划的_______。
外搭铁式调节器,即与外搭铁型硅整流发电机配套工作的电子调节器。()
慢性丙型肝炎病毒的感染主要通过
负责制定国家助学贷款政策,确定中央部委所属高校年度国家助学贷款指导性计划的是()
教育促进个体个性化的功能包括()
_____mattersmostinlearningEnglishisenoughpractice.
三山五岳在中国虽不是最高的山,但都________在平原或盆地之上,这样也就显得格外________。东、西、中三岳都位于黄河岸边,黄河是中华民族的摇篮,是华夏祖先最早定居的地方。《诗经》中有“泰山岩岩,鲁邦所瞻”“嵩高维岳,骏极于天”等诗句,可以看出泰山
研究学校情境中学与教的基本心理学规律的科学是
“只有认清中国社会的性质,才能认清中国革命的对象、中国革命的任务、中国革命的动力、中国革命的性质、中国革命的前途和转变。所以,认清中国社会的性质,就是说,认清中国的国情。乃是认清一切革命问题的基本的根据。”近代中国最基本的国情是
WhichofthefollowingwordscanNOTbeusedtocomplete"I______seeheragain"?
最新回复
(
0
)