首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process
admin
2020-11-14
19
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed.
Which of the following is the most appropriate title for the passage?
选项
A、How to do a Survey in the Marketing.
B、Customers’ Role in the Marketing.
C、Understanding Marketing and Its Strategies.
D、Marketing Strategies.
答案
C
解析
推理判断题。文章第一段给出了marketing的定义,第二段讨论marketing strategies的制定策略,故选C项。
转载请注明原文地址:https://kaotiyun.com/show/Z84K777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
A、Atarestaurant.B、Ataparkinglot.C、Atabank.D、Atasupermarket.C此题属于推理判断题。四个选项都是地点,听录音时要抓住相关语境下的关键词。题目询问两个人在哪里。根据对话中的“o
Peoplemayturntomagictoreducetheirfearanduncertaintyiftheyfeeltheyhavenocontrolovertheoutcomeofasituation.
A.BusinessmanagerYouwillberesponsibleforourglobalbusinesswithinspecificcountriesandwillhaveagoodunderstan
A、Fiveyearsago.B、Fouryearsago.C、Sixyearsago.D、Notlongago.B四个选项都是时间,因此在听音时要格外留意相关的内容。题目询问女士是什么时候得到这条项链的。根据女士的回答“四年前我男
说明:请以英语系学生会的名义写一则海报。时间:3月15日。内容:为丰富课外活动,提高学生英语口语能力,学生会定于下周三下午1点半在主楼404教室举办全系英语演讲比赛。凡是愿意参加者在本周六以前向各班班长报名,届时将有英美外籍老师参加并进行评判。凡参加者
Thenumberofstudentsinourdepartment(be)______morethan500.
A、Flight811.B、Flight611.C、Flight711.D、Flight911.D听时抓住“Flight9ll”等关键词即可得出正确答案,故选D。
A、10:30.B、10:00.C、10:50.D、10:40.A根据文中“10:50”,“10:40”和“stilltwentyminutesleft”等关键词句可计算出现在是十点半,故选A。
Goodevening,ladiesandgentlemen!Firstofall,letmethankyoufor【T1】______ustosuchagreatChristmasparty.We【T2】______
Thepoliceforcedtheirwayintotheroom,onlytofindthesafeempty.
随机试题
我国《律师法》规定:“律师事务所有违反本法规定的行为情节严重的,由省、自治区、直辖市人民政府司法行政部门责令停业整顿,或吊销执业证书。”此项措施属于什么处罚?
简要回答国内旅游与国际旅游的差别。
下列各项,可以记入利润表“营业税金及附加”项目的有()。
日常生活中,摄像头几乎与我们如影随形。不同部门、单位甚至个人都安装了摄像头,出现了人们所到之处几乎处处都有摄像头的乱象。有专家指出,“摄像头乱象”的出现,主要原因是与视频监控系统管理相关的法律法规不健全、不完善,体现在使用主体的权限、设备的规格、监控人员的
在对某乡镇情况研究的过程中,人们获得了如下的信息:(1)富裕的张村的村民都非常勤劳:(2)相对贫闲的李村也有村民非常勤劳。由此可见()。
设二次型f(x1,x2,x3)=XTAX经过正交变换化为标准形f=2y12-y22-y32,又A*α=α,其中α=(1,1,-1)T。(Ⅰ)求矩阵A;(Ⅱ)求正交矩阵Q,使得经过正交变换X=QY,二次型f(x1,x2,x3)=XTAX化
Languageshavetwogenerallevelsofusage:acorrectlevelandanincorrectlevel
IthasbeenawretchedfewweeksforAmerica’scelebritybosses.AIG’sMauriceGreenberghasbeendramaticallyoustedfromthe
Whereisthisconversationmostlikelytakingplace?
Atabusycocktailparty,theywon’tbesurprisedifyoudon’tcomebackinaminute.
最新回复
(
0
)