首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had m
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had m
admin
2017-04-20
42
问题
As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had more than the coming holiday sales season on their minds.
Apple’s recent foray into video games—with the iPhone, the iPod Touch and its ever-expanding online App Store—is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year. Among the questions voiced by video game executives; How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players? And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot’em-ups for $30 or more, when Apple’s App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents—or even are free? The concerns highlight an accelerating shift away from hard-core games, which have traditionally driven console sales, to more casual ones played on cellphones. Of the 758 new game titles shown at the Tokyo Game Show, 168 were for cellphone platforms—more than twice as many as in the previous year.
Apple did not participate in the Tokyo Game Show, which ends Sunday. But the company introduced a beefed-up version of the iPod Touch this month, explicitly comparing it as a gaming platform with the Nintendo DS and Sony PlayStation Portable. Apple’s assault could even eat into sales of home consoles like Nintendo’s Wii, Sony’s PlayStation 3 or Microsoft’s XBox, as game-playing quickly becomes centered on cellphones. Many in the industry say that Nintendo, Sony and Microsoft need to explore more radical changes to their businesses, including an emphasis on software rather than hardware and a better way for users to download games.
For game makers like Konami, the iPhone could be an attractive platform because it is cheap and easy to develop games for, with potentially large returns Developing games for sophisticated machines like PlayStation 3 and XBox, on the other hand, is time-consuming and expensive. Decreasing interest from game makers could further hurt Sony, Nintendo and Microsoft, because they rely on solid game lineups to drive console sales. And in turn, lower console sales would mean fewer developers interested in making new games. To bolster sales of its Wii, Nintendo said Thursday that it would cut its price by a fifth in major markets, following similar cuts by Sony and Microsoft for their own consoles. Nintendo is trying to stem a recent slide in popularity of the Wii. The console was a hit with consumers, thanks to its motion-sensitive controller, but sales have stalled, dropping to 2.23 million units in the April-to-June quarter from 5.17 million a year earlier.
A year ago, Nintendo also introduced a new version of its DS handheld device that lets users download digital content, including music, photos, videos and games, via a Wi-Fi connection—a clear imitation of Apple’s App Store. Microsoft, meanwhile, is developing technology that lets people play video games using natural body movements instead of hand-held controllers. In June, the company introduced a prototype of a project code-named Natal, a motion system that combines cameras with voice and face-recognition software. Sony has promised even more hardware wizardry: 3-D video games and a new controller much like the Wii that is shaped like a lollipop and senses motion. Its PlayStation Go portable console, due next month, does away with memory discs and instead relies on downloads from a virtual store. But analysts say hardware is fast losing center stage to software in the game-playing world. What will draw consumers, said Hirokazu Hanamura, president of the Tokyo market research company, Enterbrain, is software prowess, like Apple’s App Store, which already has 21,100 games—far more than Nintendo and Sony combined.
Many within the industry are wary of change. Still, Japan has experience in developing games for cellphones. According to an industry group, Japan’s cellphone game market reached ¥16.25 billion in 2007. Japanese companies have been especially successful in combining mobile phone games with social networking. Gree, a fast-growing site with about 12.6 million users, gets visitors hooked on its social networking service, then offers cellphone games on its mobile version. The company makes money on advertisements and by charging for premium accounts. Some Japanese game developers, meanwhile, have jumped on the iPhone bandwagon. Since Apple first released the iPhone in the United States in 2007, Hudson, a games company, has introduced 26 applications for the App Store and logged 3 million downloads. Hudson plans to increase the pace of development, creating 20 applications a year.
Which of the following is the best title of the passage?
选项
A、Apple’s Shadow Hangs over Game Console Makers
B、New Trend Appeared in the Video Game Industry
C、Japan Gives Away its Leading Role in the Video Game Industry
D、An Introduction and Review on the Tokyo Game Show
答案
A
解析
主旨题。本题考查对文章整体内容的把握。第一段由东京游戏展引出了来自苹果公司的压力。接下来讨论了苹果公司带来的威胁和各大游戏生产制造或是开发商所做出的努力。因此,本文的最佳题目为[A]“苹果公司对传统游戏平台生产商的威胁”。
转载请注明原文地址:https://kaotiyun.com/show/ZAzK777K
0
专业英语八级
相关试题推荐
Thearrestofamanforallegedlypostingapictureofaburningpoppy(Peoplewearpoppytomemorizethosewhodiedinthetwow
Itisreportedthatacademicdishonestyhasbecomeendemicinalllevelsofeducation.Evensomefamousprofessorsandexpertsc
ChineseAmericansIntroduction:AmericansusedtoassociateChineseAmericanswith【B1】______【B1】______I.EarlyimmigrationA.
ChineseAmericansIntroduction:AmericansusedtoassociateChineseAmericanswith【B1】______【B1】______I.EarlyimmigrationA.
WritinganArgumentativeEssayI.Structureofanargumentativeessay—introduction:1)atopic2)some【B1】______information【B1】__
Whatisthepurposeofthenewrulesonbonusesinbankingindustry?
Engaginginahobbylikereadingabook,makingapatchworkquiltorevenplayingcomputergamescandelaytheonsetofdementi
Ifourbrainswerecomputers,we’dsimplyaddachiptoupgradeourmemory.Thehumanbrain,therefore,ismore【M1】______comple
PASSAGEFOURFromthelastfiveparagraphs,whatimpressioncanwegetabouttheman?
随机试题
关于组织文化,正确的说法是()
关于预防农药污染的措施,不正确的是
A.TNFRB.EGFRC.VEGFRD.caspase-9E.MAPK属于细胞凋亡主要信号通路中死亡受体途径的是
患儿,男,2岁,从生后3个月开始出现口唇青紫,并逐渐加重,活动后,喜蹲踞,生长发育落后。查体:胸骨左缘第3肋间有Ⅲ级粗糙的收缩期喷射性杂音,肺动脉瓣区第二心音明显减弱。该病与下列哪种因素关系最为密切?()
增值税1100000元,城镇土地使用税200000元,消费税500000元,土地增值税350000元,城市建设维护税税率为7%,下列关于城市维护建设税的处理,正确的是()。
七彩公司以“文化娱乐性”和“观光游览性”为两维坐标,将旅游业分为不同的战略群组,并将“文化娱乐性高、观光游览性低”的文艺演出与“文化娱乐性低、观光游览性高”的实景旅游两类功能结合起来,率先创建了“人物山水”旅游项目,它将震撼的文艺演出置于秀丽山水之中,让观
以下与“书山有路勤为径,学海无涯苦作舟”判断不同的是()。
就数字出版生存所依赖的“土壤”——网络来说。这是一个信息爆炸的时代,海量的、碎片的信息常常过于______,以致阅读者很容易产生______,使得注意力和阅读兴趣迅速______,很难真正静下心来阅读。填入划横线部分最恰当的一项是:
研究人员完成了两项记忆实验,实验一中参试者学习40组单词,实验二中参试者学习一系列手指信号。两实验中,只告诉一半参试者10小时后将接受测试,实际上所有参试者都将接受测试。只安排一部分参试者在学习和测试之间小睡。结果发现,睡觉组参试者比不睡觉组参试者表现更好
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
最新回复
(
0
)