2. 外语
  3. (1) The Nobels are the originals, of course. Alfred Nobel, the man who invented deadly explosives, decided to try and do somethi

(1) The Nobels are the originals, of course. Alfred Nobel, the man who invented deadly explosives, decided to try and do somethi

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问题     (1) The Nobels are the originals, of course. Alfred Nobel, the man who invented deadly explosives, decided to try and do something good with all the money he earned, and gave prizes to people who made progress in literature, science, economics and—perhaps most importantly—peace.
    (2) Not all awards are as noble as the Nobels. Even though most countries have a system for recognizing, honoring and rewarding people who have done something good in their countries, there are now hundreds of awards and awards ceremonies for all kinds of things.
    (3) The Oscars are probably the most famous, a time for the (mostly) American film industry to tell itself how good it is, an annual opportunity for big stars to give each other awards and make tearful speeches. As well as that there are also the Golden Globes, apparently for the same thing.
    (4) But it’s not only films—now there are also Grammies, Brits, the Mercury Prize and the MTV and Q awards for music. In Britain, a writer who wins the Booker prize can expect to see their difficult, literary novel hit the bestseller lists and compete with "The Da Vinci Code" for popularity. The Turner Prize is an award for a British contemporary artist—each year it causes controversy by apparently giving a lot of money to artists who do things like displaying their beds, putting animals in glass cases or—this year—building a garden shed.
    (5) Awards don’t only exist for the arts. There are now awards for Sports Personality of the Year, for European Footballer of the Year and World Footballer of the Year. This seems very strange—sometimes awards can be good to give recognition to people who deserve it, or to help people who don’t make much money carry on their work without worrying about finances, but professional soccer players these days certainly aren’t short of cash!
    (6) Many small towns and communities all over the world also have their own awards ceremonies, for local writers or artists, or just for people who have graduated from high school or got a university degree. Even the British Council has its own awards for "Innovation in English Language Teaching".
    (7) Why have all these awards and ceremonies appeared recently? Shakespeare never won a prize, nor did Leonardo da Vinci or Adam Smith or Charles Dickens.
    (8) It would be possible to say, however, that in the past, scientists and artists could win "patronage" from rich people—a king or a lord would give the artist or scientist money to have them paint their palaces or help them develop new ways of making money. With the change in social systems across the world, this no longer happens. Scientific research is now either funded by the government or by private companies.
    (9) Perhaps awards ceremonies are just the most recent phase of this process.
    (10) However, there is more to it than that. When a film wins an Oscar, many more people will go and see it, or buy the DVD. When a writer wins the Nobel Prize, many more people buy their books. When a group wins the MTV awards, the ceremony is seen by hundreds of thousands of people across the world. The result? The group sells a lot more records.
    (11) Most awards ceremonies are now sponsored by big organizations or companies. This means that it is not only the person who wins the award who benefits—but also the sponsors. The MTV awards, for example, are great for publicizing not only music, but also MTV itself!
    (12) On the surface, it seems to be a "win-win" situation, with everyone being happy, but let me ask you a question—how far do you think that publicity and marketing are winning here, and how much genuine recognition of achievement is taking place?
It can be concluded from Para.12 that the author thinks awards ______.
选项 A、do good to both market and popularity
B、promote market rather than achievements
C、help those who are really talented
D、are effective in making people popular
答案B
解析 由题干提示定位至最后一段。该段承接上段，上段说到大多数颁奖典礼是由大型组织或公司赞助的，定位段指出，这种方式看起来对各方都好，但是作者用问句引发读者思考——真正推动社会发展的成就能从中得到社会认可吗？其实作者的意思就是这种颁奖从根本上看是一种市场运作，并不是要推介真正的社会成果，故答案为B项。虽然定位段前半句说，这似乎是一种“双赢”局面，对大家都好，但作者随即就用转折词but和他提出的尖锐问题否定了这种看法，故排除A项；至于这种方式是否会帮助有天分的人，抑或是让人们迅速出名，作者并没有明确提及，故排除C项和D项。
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