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A、The more commercials they see, the more brands they get to know. B、The more commercials they see, the more they adore celebrit
A、The more commercials they see, the more brands they get to know. B、The more commercials they see, the more they adore celebrit
admin
2022-10-29
36
问题
A new study has found a positive correlation between how much television children watch and their parents’ stress levels. Why? Because the more television kids watch, the more they’re exposed to advertising; the more advertising they see, the more likely they are to insist on purchasing items when they go with their parents to the store. This could generate conflict if the parents refuse. All that, researchers say, can contribute to parents’ overall stress levels.
What’s the solution? Perhaps the most obvious is curtailing screen time. Commercial content is there for a reason to elicit purchasing behavior, so parents might want to shut off the TV. Researchers concede that this is easier said than done, so they suggest another option. Parents can change how they talk to their kids about purchases. The researchers suggest that parents seek input from their children on family purchasing decisions. They shouldn’t try to control all purchases. Instead, parents might tell their children things like, "I will listen to your advice on certain products or brands. " This type of communication, the researchers assert, can lead to children making fewer purchasing demands. That means less parents’ stress.
However, the protective effect of this kind of communication diminishes with greater exposure to television. This is because advertising aimed at children is especially persuasive. Advertisers use an assortment of tactics such as bright colors, happy music, and celebrity endorsements to appeal to children. Plus, children don’t have the cognitive ability to fully understand advertising’s intent. That makes them particularly vulnerable to advertisements.
9. What has the new study found about children watching television?
10. What are parents advised to do to reduce the impact of TV commercials?
11. What makes children particularly vulnerable to TV commercials?
选项
A、The more commercials they see, the more brands they get to know.
B、The more commercials they see, the more they adore celebrities.
C、The more television they watch, the fewer conflicts in the family.
D、The more television they watch, the greater their parents’ stress.
答案
D
解析
文章开头第一句就指出,一项新的研究发现,孩子们看多少电视与父母的压力水平之间存在正相关关系,接下来解释了原因:孩子们看电视多就意味着接触的广告多,而受广告影响,就会提出更多的购买要求,一旦父母拒绝,就会产生家庭冲突,从而增加父母的压力,故选项D正确,并由此判断选项C与文中观点相反,排除。选项A和选项B是利用文中出现的个别词汇(brands、celebrity) 设置的干扰项,故也排除。
转载请注明原文地址:https://kaotiyun.com/show/ZFR7777K
0
大学英语六级
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