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  3. We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. In this s

We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. In this s

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问题     We see a lot of advertisements almost everyday and everywhere. Some advertisements are good, but some are not so good. In this section, you are asked to write an essay on the positive/negative effects of some advertisements. You can take either stand and provide specific reasons and examples to support your idea. You should write at least 150 words.
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答案 Advertisements are a powerful tool, through which products and services are imprinted into viewers’ minds. But advertisements are essentially filled with sales gimmicks, the negative effects of which warrant our attention. The first negative effect of advertisements is misleading the audience. More often than not, sales languages in advertisements are equivocal. They invite the audience to imagine their own favourable fantasy, which is seldom true in reality. The second negative effect of advertisements is encouraging excessive consumption. The provocative language in advertisements paints an attractive picture to lure audiences to purchase a certain product. They declare that by owning this perfume, you will be sexy, and that by having that perfume, you will be elegant. If you want to feel elegantly sexy, buy both of them. Therefore, consumers are consuming the concepts associated with the products, rather than the products themselves. In conclusion, advertisements might mislead us and lead to over spending on some fanaticized images.
解析 本题要求考生对“广告的正面或负面影响”提出个人的意见。按照题目的要求，全文可以安排如下：第一段指出广告充斥着营销的陷阱，其负面的影响值得我们注意。第二段具体分析其负面影响：其一，广告会误导观众。其二，广告会鼓励无度的消费。以香水广告为例加以说明。第三段总结全文。
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