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It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th
admin
2010-07-06
27
问题
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity of delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A- study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shapes, art works, and net weights that are used for improving a product’s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.50 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high. When an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used any more but stuffing the garbage can.
What started the public and Congressional concern about deceptive packaging rumpus?
选项
A、Consumers’ complaints about the changes in the package size.
B、Expensive packaging for poor quality products.
C、A senator’s discovery of the tricks in packaging.
D、The rise in the unit price for many products.
答案
C
解析
题干实际就是文章首句的前半部分,答案的依据就在后半部分 (because…)。后半部分表明他们买的食品的包装盒变高了、变窄了,食品的分量也减少了,但是价格并没有降低,这实际上是一个trick,选项C正确。选项A、 B、D都是trick的表现形式,均不全面,而且这个trick是Senator Hart发现的。
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