首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
More than any other industry, the luxury-goods business needs people to feel good about spending money. So at a recent conferenc
More than any other industry, the luxury-goods business needs people to feel good about spending money. So at a recent conferenc
admin
2011-03-11
73
问题
More than any other industry, the luxury-goods business needs people to feel good about spending money. So at a recent conference in Moscow, Bernard Arnault, the head of Moet Hennessy Louis Vuitton (LVMH), the world’s biggest luxury-goods group, went to great lengths to dismiss investors’ fears about the impact on the industry of America’s credit crisis, a possible recession and the weak dollar. Indeed, Mr. Arnault said he expects the industry’s sales almost to double in the next five years, thanks to strong demand from emerging markets and the creation of new wealth across the globe.
After a depressing period at the beginning of the decade when the terrorist attacks in America, the outbreak of SARS and the war in Iraq reduced international travel and people’s appetite for frivolous things, the industry has had three excellent years. According to Bain, a consultancy, sales of luxury goods grew by 9% in 2006 to 159 billion ($ 200 billion) and will reach about 170 billion this year, which would double the 1996 figure. Europe remains the biggest market, with about 40% of sales, though the strongest growth is in China, Russia, the Middle East and some Latin American countries.
Can the industry really double again in half the time? Analysts at Citigroup say that Christmas will be good this year for luxury-goods firms, but they are more cautious about next year because of worries about falling demand in America. It is tempting to think that luxury goods are isolated from the broader economy, because customers are rich enough to ignore it, says Luca Solca, a luxury-goods analyst. But the industry’s expansion into a broader "aspirational" market, by selling to the merely affluent, makes it susceptible.
And as luxury firms expand in Asia and the Americas, they will continue to suffer currency woes. Most of the industry’s production is in the euro-zone, mainly in France and Italy. Even the optimistic Mr. Arnault complained at his firm’s recent annual meeting that the euro had reached "incomprehensible" levels against the dollar and the yen. Luxury companies could shift more of their production to countries with weaker currencies and cheap labor (ie, China), but some customers-especially Asian customers-want the elitism and craftsmanship associated with products manufactured in Europe.
At least sales in emerging markets are growing fast. But Melanie Flouquet, a luxury analyst at JPMorgan, an investment bank, says that this growth is not enough to offset a slowdown in America. Chinese and Russian consumers account for around 7% and 4% of global luxury sales respectively, compared with 16-18% for Americans. Even so, European firms are sticking to their plans in New York, America’s fashion capital. Gucci will open its biggest shop in February in Trump Tower, a shiny skyscraper on New York’s Fifth Avenue. Ermenegildo Zegna will also open a shop on Fifth Avenue next year. And this week Dolce & Gabbana re-opened its spruced-up shop on Madison Avenue.
Claudia D’ Arpizio of Bain thinks luxury makers need to follow Giorgio Armani and segment their customers more carefully with different product lines at different price ranges. She predicts that the industry will see solid growth rates of up to 10% a year in the near term. This means that the industry could double in ten years-by which time China is likely to account for more than a quarter and maybe as much as a third of the world’s consumption of luxury goods. Yet Mr. Arnault’s rosy prediction seems unlikely to come true. As Americans tighten their purse-strings, over-optimism is a luxury even this industry cannot afford.
What does the "broader ’ aspirational’ market" refer to in the text?
选项
A、Newly developed markets such as Asia.
B、Markets with customers being merely affluent.
C、Markets in developing countries.
D、New market in European and American countries.
答案
B
解析
在文中找到这个“broader‘aspirational’market”。文中是说“但是这一行业已然扩展了,部分奢侈品被销售给一般富裕的人群,虽然由此开辟了一个‘梦寐以求’的市场,但也让该行业容易遭受经济大环境的影响。”那么这里就是说把市场扩展到一般富裕的人,如此可以判断选择B项。
转载请注明原文地址:https://kaotiyun.com/show/Zmp4777K
0
考研英语一
相关试题推荐
Acommonassumptionabouttheprivatesectorineducationisthatitcatersonlytotheelite.(1)_____,recentresearchpoints
Acommonassumptionabouttheprivatesectorineducationisthatitcatersonlytotheelite.(1)_____,recentresearchpoints
Keneally’sbiographyisintendedmainlytoItisgenerallybelievedthatSicklesshotKey,theloverofhiswife
ItisimpliedinthefirstsentencethatdoctorsinPhiladelphiaItseemsthattheauthorisverycriticalof
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterofthetwentiethcentury.(1)_____inthe1990smo
Youhavehadabadcoldandareinhospital.WritealettertoyourteacherMs.Wangaskingforaleaveandexplainingwhyyouw
Economistsbelievethatjobearningsinfluencechoiceofoccupation.Theyacknowledgethatpeopleplacevaryingemphasis【C1】____
ManyparentswhowelcometheideaofturningofftheTVandspendingmoretimewiththefamilyarestillworriedthatwithoutTV
IthasbeenahundredyearssincethelastbigoneinCalifornia,the1906SanFranciscoearthquake,whichhelpedgive(1)_____
(46)Today,there’sscarcelyanaspectofourlifethatisn’tbeingupendedbythetorrentofinformationavailableonthehundre
随机试题
自2016年初以来,A公司出现不能清偿到期债务,且资产不足以清偿全部债务的情况。2016年7月1日,人民法院裁定受理了A公司的破产申请,并同时指定了管理人。在该破产案件中,存在下述情况:(1)A公司应付甲公司货款200万元,合同约定的付款日期为2016年
试述甾体避孕药的作用机制及禁忌证。
采购战略的制定和实施应建立在()。
根据刑事诉讼法的规定,在刑事诉讼中,有权提起附带民事诉讼的诉讼参与人有:
建设工程施工劳务分包合同中,关于劳务报酬计取,下列说法不正确的是( )。
试述合同成立的几种情况。
舒雅17周岁,是某网络直播平台的一名主播,以其直播收入为主要生活来源。根据相关法律的规定,下列说法正确的有()。
根据营业税法律制度的规定,纳税人销售不动产,其申报缴纳营业税的地点是()。
下列不属于世界三大数学家的是()。
孔子尝日∶“未知生,焉知死?”生与死自孔子时起便是中国人始终关注的问题,并得到各种回答。尤其在汉代,人们以空前的热情讨论这两个问题,不仅是出于学者的学术乐趣,亦出于普通民众生存的需要。然而,正如孔子所说,在中国思想史上,对生的问题的关注似乎远胜于对死的问题
最新回复
(
0
)