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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C12】
选项 A、buy
B、sell
C、production
D、purchase
答案D
解析 词汇题。词义辨析题。purchase此处为名词，意为“购买，购置物”，一般用于正式场合，如：We are pleased with our purchase．我们对我们所购买的东西很满意。buy做名词时常用于口语，表“(可)买得的东西，便宜货”，如：It’s a real buy at that price．就那样的价钱而论，那东西真便宜。本文此处指“消费者的购买”，从文体与意义两方面看都较为正式，没有口语化的特点，因此purchase应为最佳答案。sell“销售”，pro—duction“生产”，本句说针对消费者生产出来这样的商品，因此，不可能让消费者再去生产或销售，可见不合题意。
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