2. 外语
  3. Amtrak (美国铁路客运公司) was experiencing a downswing in rider ship (客运量) along the lines comprising its rail system. Of major concern

Amtrak (美国铁路客运公司) was experiencing a downswing in rider ship (客运量) along the lines comprising its rail system. Of major concern

admin2011-02-28  18
问题    Amtrak (美国铁路客运公司) was experiencing a downswing in rider ship (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where rider ship had been declining significantly.
   At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
   Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers-those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
   Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
The train ads were placed among family-oriented TV programs involving nature and America because______ .
选项 A、they could focus on meaningful travel experiences,
B、they could increase the effectiveness of the TV programs
C、their profits could be increased by some 15 percent
D、most travel-lovers and nervous fliers were believed to be among the audiences
答案D
解析 本题属细节性问题。我们在文中找到了与此题相关的句子： These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences．现在对比四个选项，我们发现只有D选项most travel— lovers and nervous fliers were belie
转载请注明原文地址:https://kaotiyun.com/show/a0td777K
本试题收录于： 公共英语三级笔试题库公共英语（PETS）分类
0

公共英语三级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)