首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend th
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend th
admin
2013-01-05
67
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be distribution now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. (355 words)
What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
本题属于细节推论题。“Nike”(耐克)一词确定答案位置在最后一段,市场预测与决策。Nike公司正是由于当时错误地判断了健身鞋流行的强度而导致了老产品(running shoes)的积压而不得不打折销售——这是市场预测不准确所导致的。
转载请注明原文地址:https://kaotiyun.com/show/aAna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
Inpreviousgeneration,youngpeoplewereundertheirparents’control;nowtheteenagechildrenoftheWest’srichestgeneration
Researchershaveshownthatnoisecanadverselyaffecthumaninbothphysiologicalandpsychologicalways.Hearinglossesinpar
U.SjeansmakerLeviStrauss&Co.denieditwasplayingonconsumerfearsbylaunchingalineoftrousersfittedwith"anti-
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedintoparenthoodbytheirparents,whothinkthatha
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunicationstechnologies,andshrinkingculturaldiffere
Dogsaresocialanimalsandwithoutpropertraining,theywillbehavelikewildanimals.Theywillspoilyourhouse,destroyyou
Somepessimisticexpertsfeelthattheautomobileisboundtofallintodisuse.Theyseeadayinthenot-too-distantfuturewhe
Dogsaresocialanimalsandwithoutpropertraining,theywillbehavelikewildanimals.Theywillspoilyourhouse,destroyyou
Unlesswespendmoneytospotandpreventasteroids(小行星)now,onemightcrashintoEarthanddestroylifeasweknowit,sayso
随机试题
问诊方法不正确的是
地西泮镇静催眠作用的特点是
被告人江某与被害人郑某是同一家电脑公司的工作人员,二人同住一间集体宿舍。某日,郑某将自己的信用卡交江某保管,3天之后索回。一周后,郑某发现自己的信用卡丢失,到银行挂失时,得知卡上1.5万元已被人取走。郑某报案后,司法机关找到了江某。江承认是其所为,但对作案
一个建设项目中的一般水工工程、陆域构筑物工程和整治建筑工程,如其基价定额直接费小于()时,应计列小型工程增加费。
某承包人与发包人以中标价签订了建设工程施工合同并履行备案手续后,发包人与承包人又签订了要求承包人在中标价格基础上让利lO%的补充协议,结算时双方对工程价款发生争议,则应当以()作为结算工程价款的依据。
公司发行股票所筹集的资本属于自有资本,而通过发行债券所筹集的资本属于借入资本。()
左边给定的是纸盒的外表面,下面哪一项能由它折叠而成?
根据下列材料回答问题。2012年,A省完成港口货物吞吐量13.3亿吨,同比增长14.2%,其中外贸货物吞吐量2.0亿吨,增长24.5%。港口货物吞吐量中,集装箱吞吐量达878.0万标准集装箱,增长3.1%。2012年年末,全省公路里程14.2万
以下对学习动机的作用,表述正确的一项是()
全面深化改革要立足于我国长期处于社会主义初级阶段这个最大实际,坚持发展仍是解决我国所有问题的关键这个重大战略判断,以经济建设为中心,发挥经济体制改革的牵引作用,推动生产关系同生产力、上层建筑同经济基础相适应,推动经济社会持续健康发展。全面深化改革要注重改革
最新回复
(
0
)