2. 外语
  3. Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small c

admin2012-07-17  57
问题     Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to colour or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
    Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
    The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
    The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
As used in the first paragraph of the passage, the word "motivate" most probably means
选项 A、making one believe what he does is just
B、providing a story that makes one moved
C、supplying a thought or feeling that makes one act
D、making one deep in thought
答案C
解析 本题是一道词汇含义类问题。问第一段中motivate一词的可能的意思是什么。此词表示“激发、激励”。因此，本题的正确答案应是C“提供一种促使人行动的想法或感觉”。另外，我们也可以根据上下文的内容推断出此词的含义。文章指出，包装是一种重要的广告形式。一个包装有时可以让人们产生购买某种产品的动机。例如，一个孩子可能在早饭时要吃其包装盒上带有电视剧人物图画的食品，对于孩子来说，图画比这顿早饭更有意思。供孩子们着色、剪下的图画，包装上印刷的游戏，或包装盒里的小礼品等，都可以吸引孩子们购买产品，或者要求家长为他们购买。
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