首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising
admin
2017-12-11
66
问题
Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet.
Newspapers like the San Francisco Chronicle were chronicling their own doom.
America’ s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Develop-ment(OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
Compared with their American counterparts, Japanese newspapers are much more stable because they
选项
A、have more sources of revenue.
B、have more balanced newsrooms.
C、are less dependent on advertising.
D、are less affected by readership.
答案
C
解析
细节题。文章第四段比较了美国报业和日本报业在收益来源上的差异。美国报业过度依 赖广告收入,广告收入的比例高达87%,而日本报业的广告收人比例则为35%,这样的比例使 得日本报业更为稳定,因此C项“不太依赖广告”,与原文相符合。A项“有更多的收入来源”,文 中提到的收入来源是读者和广告,并没有提到更多类别的收入来源,所以该选项不对;B项“更 均衡的新闻编辑部”在原文中没出现;D项“不太受到读者的影响”,与文中的意思相反。
转载请注明原文地址:https://kaotiyun.com/show/aEBZ777K
0
考研英语一
相关试题推荐
AstudyofhowolderteenagersusesocialmediahasfoundthatFacebookis"notjustontheslide,itisbasicallydeadandburi
AstudyofhowolderteenagersusesocialmediahasfoundthatFacebookis"notjustontheslide,itisbasicallydeadandburi
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
We’vebeenhearingaboutitforyears,butthebooklesslibraryhasfinallyarrived,firstappearingoncollegecampuses.AtDre
HowdoyouexplaineconomicsinplainEnglish?TheFederalReserveBankofNewYorkhasbeenansweringthequestionwithaneven
HowdoyouexplaineconomicsinplainEnglish?TheFederalReserveBankofNewYorkhasbeenansweringthequestionwithaneven
Intherun-uptohislatestbudget,nothingseemedtobegoingGeorgeOsborne’sway.Theeconomywasslowingdown,bitingintot
PeopleintheUnitedStatesinthe19thcenturywerehauntedbytheprospectthatunprecedentedchangeinthenation’seconomyw
Cultureisactivityofthought,andreceptivenesstobeautyandhumanefeeling.Scrapsofinformationhave【B1】______todowith
Ifyou’relikemostpeople,you’rewaytoosmartforadvertising.Youfliprightpastnewspaperadsandneverclickonadsonlin
随机试题
Itisessentialthatallthesefiguresaretobecheckedtwice.
患儿女性,3个月,因“皮肤黄染3个月”入院。患儿生后即出现皮肤黄染,呈进行性加重,渐出现巩膜黄染,粪便颜色逐渐变浅,无发热、呕吐等不适,精神、吃奶尚可。入院查体:体温36.1℃,呼吸27次/min,脉搏121次/min。血压86/53mmHg,精神反应可,
参与形成肋弓的是
最适宜用来鉴别淋巴细胞白血病与淋巴瘤性白血病的细胞化学染色是
无机盐与高血压的正确关系有()。
甲与乙签订借款合同,并与乙就自己的汽车出质给乙签订了字据,甲未将该车按交付给乙,并将该车卖与了丙。后为此引起纠纷。下列选项正确的是()。
喷射混凝土回弹率是指施工过程中部分喷射混凝土混合料由隧道岩壁跌落到底板的混合料质量与混合料总质量的比值。()
房地产的(),用来表示在一定时期内一种房地产需求量的相对变动对于该种房地产自身价格的相对变动的反应程度。它是房地产需求量变化的百分比与其价格变化的百分比之比。
简述幼儿德育的目标及其内容。
教师利用环境和自身的教育因素,对学生进行潜移默化的熏陶和感染,使其在耳濡目染中受到感化。这种德育方法是()
最新回复
(
0
)