首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The ste
admin
2019-03-25
34
问题
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2)But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3)"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4)Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5)First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6)Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7)The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8)According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9)The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10)"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The major services provided by Doppelganger include all the following EXCEPT_____.
选项
A、product-placement
B、social networking
C、instant messaging
D、music
答案
A
解析
文中第5段第1句提到利特菲尔德推出了以社交(B项)和实时通信(C项)为中心的服务;第6段第1句提到该公司将重点放在音乐方面(D项);而A项在第2段第1句提到,只是Doppelganger所采取的广告模式,不是提供的服务,由此可选A。
转载请注明原文地址:https://kaotiyun.com/show/aREK777K
0
专业英语八级
相关试题推荐
Parentswhosmokeoftenopenawindoworturnonafantocleartheairfortheirchildren,butexpertsnowhaveidentifiedar
CrossCulturalBusinessPresentationsWithinthebusinessenvironment,understandingandcopingwithinterculturaldifferencesb
CulturalCharacteristics&WebsitesI.HighandlowcontextculturesA.High-contextcommunication:dependonfactors【T1】_____:【
HowtoPrepareforaScholarshipInterview?I.Beforetheinterview—Preparationisamust—Readasmuchaspossibleaboutthe
Thelongyearsoffoodshortageinthiscountryhavesuddenlygivenwaytoapparentabundance.Storesandshopsarechokedwith
Everyyeartelevisionstationsreceivehundredsofcomplaintsabouttheloudnessofadvertisements.However,federalrulesforb
TheHouseisexpectedtopassapieceoflegislationThursdaythatseekstosignificantlyrebalancetheplayingfieldforunion
TheHouseisexpectedtopassapieceoflegislationThursdaythatseekstosignificantlyrebalancetheplayingfieldforunion
Theinfluenceofthefieldof"happinesseconomics"isgrowing.Manycorporationsnowemploy"chiefhappinessofficers,"andmoo
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtodaythat’spartnightclub,partbillboard.Theste
随机试题
【】是工作在数据链路层的以太网扩展设备,通常用于连接少量的以太网网段。
下列句中加着横线的词,今义比古义缩小的是【】
调节肾上腺髓质激素分泌的因素包括
关于壁纸、墙布,下列哪项性能等级必须符合设计要求及国家现行标准的有关规定?[2008年第34题]
根据《生产安全事故应急条例》和《中华人民共和国突发事件应对法》有关规定,生产经营单位未对应急救援器材、设备和物资进行经常性维护、保养,导致发生严重生产安全事故或者生产安全事故危害扩大,或者在本单位发生生产安全事故后未立即采取相应的应急救援措施,造成严重后果
某公司生产某产品的固定成本为100万元,单位可变成本为100元,产品的单位售价为150。根据上述资料,回答下列问题:当固定成本不变,但产品单位售价降为140元,而本年度产品定单为2万件时,该公司单位可变成本要降低到()元才不至于亏损。
现代成本管理认为,成本管理的对象是()。
所有与甲型H1N1流感患者接触的人都被隔离了。所有被隔离的人都与徐海华接触过。假设上述命题为真,则下面哪一个命题也是真的?
下列不属于公安治安行政处置权中许可权力行为一项是()。
Ifyouhavedifficulty______yourbills,tellyourutilitycompanyassoonaspossible.
最新回复
(
0
)