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  3. Dentist s Clinic will Transform Dentist’s Image The countdown goes something like this: (3) IRS auditor, (2) ex-husband’s ne

Dentist s Clinic will Transform Dentist’s Image The countdown goes something like this: (3) IRS auditor, (2) ex-husband’s ne

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问题                 Dentist s Clinic will Transform Dentist’s Image
    The countdown goes something like this: (3) IRS auditor, (2) ex-husband’s new 20-year-old girlfriend, (1) dentist. The top three people we most hate to see.
    "Let’s face it," says Dr.Lorin Berland, a dentist in Dallas. "Dentistry can suck. " A third of Americans, according to the National Center for Health Statistics, haven’t even set foot in the dentist’s office in the past year. Berland, along with an increasing number of dentists all over the country, is trying to change that. He wants dental appointments to be less about pain and drilling and more about relaxation, foot massage and soothing aromatherapy.
    Spadentistry, as it’s called, means you can enjoy a hot paraffin-wax hand treatment while getting your teeth cleaned. Or you can slip on some virtual-reality glasses and watch your favorite movie. Or you might just lie back and let the scent of lavender and the sound of falling water quiet your anxiety, while a licensed massage therapist eases the crick in your neck. Most vacations aren’t this good. In response to spa dentistry’s growing popularity, the Chicago Dental Society will teach its first course on the practice at its annual midwinter meeting in February, expected to attract 35, 000 industry professionals.
    " Some people are born to cater to people, and others have to be taught," says Dr. Grace sun, a dentist in Los Angeles who, without benefit of a lecture, offers massage, fruit smoothies and movies. In addition, she provides luxury hotel-style concierge services: while you’re in the (vibrating, of course) chair, her staff makes dinner reservations, takes your cell-phone calls, baby-sits, dog-sits, orders in food or does just about anything else you ask.
    Dr. Debra Gray King of the Atlanta Center for Cosmetic Dentistry calls her practice "the Ritz-Carlton of dentistry" and in fact sends her "dental concierges" to the Ritz-Carlton Leadership Center for training in client relations. They’re taught to squire each patient as he or she navigates the various rooms of the center’s luxe 8, 400-sq.-ft. Twelve Oaks-esque mansion. Once in the dentist’s chair, King’s patients can use the attached flat-panel monitor to watch TV, play a DVD or surf the Web. Can’t see the screen? No worries, there’s one wired to the ceiling too. Noise-reduction headphones block the screech of the drill and play a CD of your choice, and the specially constructed dental chair channels the sound waves from the music into a full-body massage. "The more relaxed the patient is," says King, "the easier our job."
    Patients are responding. Martha Dickey, a Magazine publisher in Atlanta, says a hot paraffin-wax treatment can "change your whole feeling about going to the dentist. You feel like you’re there to get nurtured and pampered. It’s fabulous. Every one of your senses is taken care of". If only the offices of the IRS were as pleasant.
Why does Dr. Debra Gray King call her proctice "the Ritz-Carlton of dentistry"?
选项 A、Because her "dental concierges" are trained at the Ritz-Carlton Leadership Center.
B、Because her cosmetic dentistry center provides the kind of concierge services luxury hotels like Ritz-Carlton provide.
C、Because her Center is located in a mansion as large as Ritz-Carlton.
D、Because her patients are also guests at Ritz-Carlton.
答案B
解析 事实细节题。第四段中提及“luxury hotel-style concierge services”豪华饭店式门房服务。在第五段中，作者详细介绍了里兹大饭店式牙科的具体服务内容，从中可见金博士称她的牙科为里兹大饭店式牙科是因为她的牙科诊所提供里兹大饭店那样的周到的门房服务。
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