首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of c
Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of c
admin
2013-01-25
31
问题
Resale Price Maintenance is the name used when a retailer is compelled to sell at a price fixed by the manufacturer instead of choosing for himself how much to add on to the wholesale price he pays for his supplies. This practice is associated with the sale of "branded" goods, which now form a very considerable proportion of consumers’purchases and it has led to a great deal of controversy.
Generally such articles are packed and advertised by the manufacturers, who try to create a special image in the minds of possible purchasers—an image made up of the look of the article, its use, its price, and everything else which might lead purchasers to ask for that brand rather than any other. If a retailer is allowed to charge any price he likes he may find it worthwhile to sell one brand at "cut" prices even though this involves a loss, because he hopes to attract customers to the shop, where they may be persuaded to buy many other types of goods at higher prices. The manufacturer of the brand that has been cut fears that the retailer may be tempted to reduce the services on this article, but even if he does not there is a danger that the customer becomes unsettled and is unwilling to pay the standard price of the article because he feels that he is being "done" . This may, and indeed often does, affect the reputation of the manufacturer and lose him his markel in the long run.
It is sometimes said also that the housewife—who is the principal buyer of most of these goods—prefers a fixed price because she knows where she is and is saved the bother of going from shop to shop in search of lower prices. If one shop cut all the prices of its branded goods she would undoubtedly have an advantage in shopping there. But this does not happen. A store usually lowers the price of one or two of its articles which act as a decoy and makes up its losses on others, and changes the cut-price articles from week to week so as to attract different groups of customers. And so the housewife may feel rather guilty if she does not spend time tracking down the cheaper goods. How far this is true is a matter of temperament and it is impossible to estimate what proportion of purchasers prefer a price that they can rely on wherever they choose to buy and what proportion enjoy the challenge involved in finding the store that offers them a bargain.
Those who oppose Resale Price Maintenance on the other hand, point out that there are now a great many different channels of distribution—chain stores, department stores, co-operative stores, independent or unit shops, supermarkets, mail-order houses, and so on. It would be absurd to assume that all of them have exactly the same costs to meet in stocking and selling their goods, so why should they all sell at the same price? If they were allowed to choose for themselves, the more efficient retailers would sell at lower prices and consumers would benefit. As it is, the retail price must be sufficient to cover the costs of the less efficient avenues of distribution and this means the others make a bigger profit than necessary at the expense of the public. The supporters of the fixed price argue that this is only half the story. The efficient trader can still compete without lowering his prices. He can offer better service—long credit, or quick delivery or a pleasant shop decor or helpful assistants—and can do this without imperiling the long term interests of the manufacturer.
Which of the following statements is FALSE according to the passage?
选项
A、Good service other than price is important in attracting customers.
B、An article without a brand name is not subject to Resale Price Maintenance.
C、Manufacturers attempt to influence possible purchasers by making their products easy to identify.
D、Housewives prefer fixed prices because fixed prices are much less likely to fluctuate
答案
A
解析
细节题。第一段:This practice is associated with the sale of“branded”goods…通过这句话可知,这种做法是和“品牌”货物相联系的。据此推断,非名牌商品不受固定价格的约束。第二段:Generally such articles are packed and advertised by the manufacturers,who try to create a special image in the minds of possible purchasers…通过这句话可知,生产厂家试图在潜在的顾客心中打造一个特别的形象。第三段:It is sometimes said also that the housewife--who is the principal buyer af most of these goods--prefers a fixed price because she knows where she is and is saved the bother of going from shop to shop in search of lower prices.通过这句话可知,固定价格会使家庭主妇们感到安全,也会因此避免了为了寻找更低的价格从一个商店跑到另一个商店的麻烦。据此可知,B、C、D三项说法都符合原文意思。通过排除法,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/aT1O777K
0
考博英语
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottooma
Peoplesufferingfrom_____prefertostayshutintheirhomesandbecomepanic-strickeninlargepublicbuildingsandopenfields
Hefearsthismonth’sincreasedviolencemayharmKenya’svitaltouristindustry,muchofwhichcenterson____toseeitsexotic
In1784,fiveyearsbeforehebecamepresidentoftheUnitedStates,GeorgeWashington,52,wasnearlytoothless.Sohehireda
Therelationshipbetweenformaleducationandeconomicgrowthinpoorcountriesiswidelymisunderstoodbyeconomistsandpoliti
Terrorismhasbecomesowidespreadthatitisnowimpossibletodismissitastheactionofafewcrazypeople.Infact,terroris
Shefeltdizzyandhadto_____somethingtosteadyherself.
Doyouagreeordisagreewiththefollowingstatement?Peopleneversatisfiedwithwhattheyhave.Theyalwayswantsomethin
Oneoftherecurrentfrustrationsandtragediesinthehistoryofthoughtiscausedbytheuncertainty______tosolveagivenpr
Artisbothcreationandrecreation.66MuchasIappreciateallformsofimmortalcreativework,Ithinkthespiritoftrueart
随机试题
氯仿-甲醇提取法的注意事项
男,68岁。反复咳嗽、咳痰20年,气短10年,喘息加重2天。吸烟30年,每日约1包。查体:神志清楚,呼吸急促,端坐位,口唇发绀。桶状胸,左下肺呼吸音明显减弱,右肺可闻及哮鸣音和湿啰音。WBC6.3×109/L,N0.85。为进一步诊治,首选的检查是(
某试验室拟设计一组质量比为石灰∶粉煤灰∶土=10∶14∶76的二灰稳定细粒土试件,经击实试验得到的最大于密度为1.68g/cm3,最佳含水率为18%,压实度96%,原材中粉煤灰的含水率20%,土样含水率10%,不考虑试件成型过程中的质量损耗,请回答以下问题
施工组织设计应符合国家的技术政策,突出()的原则。
电离辐射是指量子能量()时引起物体电离的电磁辐射。
背景资料:某施工单位承接了北方沿海地区某高速公路B合同段施工任务,该段有一座36m×40m的预应力混凝土简支箱梁桥,合同工期为15个月;采用长度为40~50m、直径为φ1.5m的桩基础,桥位处地层土质为亚黏土;下部结构为圆柱式墩、直径为φ1.3m,柱顶设
N企业出售一项专利权的所有权,取得收入140000元。假定该专利权的摊余价值为130000元,出售无形资产适用的营业税税率为5%(不考虑其他税费),出售时发生的其他相关费用为500元。据此计算,出售该专利权所实现的损益是()元。
行政裁决是行政机关对于公民、法人或其他组织违反法律、法规和规章予以制定的行政行为。()
在工作中防止“过”或者“不及”的关键在于
A、 B、 C、 A
最新回复
(
0
)