首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about how companies can manage contact with customers. Choose the best sentence from the opposite pag
Read the article below about how companies can manage contact with customers. Choose the best sentence from the opposite pag
admin
2015-04-23
24
问题
Read the article below about how companies can manage contact with customers.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12), mark one letter(A-Q)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning(0).
Customer Contact
Which of the following is the most important way of keeping in touch with your customers: telephone, e-mail, fax, letters, website, or face-to-face meetings? Despite the choice, there is only one correct answer.(0)G . Different customers have different preferences, so all types of contact are equally important.
The smart manager is, therefore, always looking for ways to improve the different types of customer contact—and there are plenty of helpful solutions out there to choose from.【P1】______. At the same time, email is rapidly catching up, while the volume of business letters is declining. So, you would think that a good place to begin your quest for better-managed customer contact is to look at what’s new in telephone and online technology.
It might, though, be better first to consider the factors that make for better contact management and see what can be done to improve them. The starting point for this is obvious: any type of customer contact is going to be more effective of the person handling it knows about the customer.【P2】______. When did these customers last order? What are their product or service preferences? What is their credit status?
To make improvements in contact operations possible, all the staff who have contact with the outside world need to have immediate access to the same data. The software that can provide this is known as customer relationship management, or CRM.【P3】______. Just as important, staff can
enter any necessary details about the client they are dealing with while the contact is actually in progress. The data from this contact are stored in the system immediately. Then, if the client calls back a few minutes later, whoever picks up the call can see exactly what has just happened.【P4】______
CRM systems can give a valuable edge even to companies that rely more on personal contact than on handling large numbers of phone calls and emails. Arguably, it is more important for senior executives to have fully up-to-date information to hand when talking to an important client than in any other situation.【P5】______. With the right laptop or hand-held PC, there are even ways of providing secure access when they are out of the office. In this way, managers need never be without the information they need, no matter where they happen to be.
Example:
A To put it simply, contact relies on people, and successful contact relies on people with information at their fingertips.
B In spite of this, it would be extremely valuable if all members of staff could call up information on any of the company’s clients whenever they needed it.
C Software can deliver critical information to selected users on a need-to-know basis.
D For most businesses, the telephone is still the most commonly used channel of customer contact.
E Basically, it enables any member of staff to type in a name and within seconds have on the screen in front of them all they need to know about that particular customer.
F Once a member of staff has this recently processed information, he or she will be able to provide faster and more efficient service.
G That anyone who thinks that only one type of customer contact is sufficient is missing the point.
【P1】
选项
答案
D
解析
前一句说明了一些方法供管理人员选择来改进与顾客的沟通。后一句指出电话与网络可以作为加强与顾客沟通的有效途径。而D项意为:电话仍是大多数企业与客户联系的主要方式。此句起到承前启后的过渡作用,故为答案。
转载请注明原文地址:https://kaotiyun.com/show/aYoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearfiveshortrecordings.Eachspeakerissayingwhatamanagermustdotoachievesuccess.•Foreachrecording,d
•Youwillhearfiveshortrecordings.Eachspeakerissayingwhatamanagermustdotoachievesuccess.•Foreachrecording,d
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
YouwillheararadiointerviewwithDr.EdwardGordon,theHumanResourcesmanagerfromOrchardSupplyHardware.Foreachq
YouwillheararadiointerviewwithDr.EdwardGordon,theHumanResourcesmanagerfromOrchardSupplyHardware.Foreachq
Youareinchargeoftechnicalresourcesinyourcompany.YouhavejustreceivedaletterfromtheCustomerServicesManagerat
随机试题
()记录指针是指当前操作的记录所在位置。当数据库文件刚被打开时,指针指向首记录。
结肠、直肠术后饮食应()
胆绞痛部位的主要特点是
粘度适当增大可增强药物的作用可在制剂中加入抑菌剂
彻底去除牙石主要因为牙石
A.行气止痛、杀虫B.行气止痛、化痰C.行气导滞、利水D.行气止痛、调经E.行气散结、消食川楝子具有的功效是
关于土方填筑与压实的正确表述是()。
凡在人口稠密区进行强噪音作业时,必须严格控制作业时间,一般在( )停止强噪音作业。
唐宋时期中国园林进入转折期,官僚、文人自建园林或参与造园工作,将诗与画融入园林的布局与造景中。()
设级数的部分和=__________.
最新回复
(
0
)