2. 外语
  3. It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th

It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th

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问题      It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart, and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
     The manufacturer who increases the unit price of his product by changing his package size to lower the quantity of delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc.  A- study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shapes, art works, and net weights that are used for improving a product’s market position.
     When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5, from 1 dollar to 2.50 dollars by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high. When an average family pays about 200 dollars a year for bottles, cans, boxes, jars and other containers, most of which can’t be used any more but stuffing the garbage can.  
Consumers are concerned about the changes in the package size, mainly because ______.
选项 A、they hate to see any changes in things they are familiar with
B、the unit price for a product often rises as a result
C、they have to pay for the cost of changing package sizes
D、this entails an increase in the cost of packaging
答案B
解析 本题问消费者关注包装大小改变的主要原因是什么，需要理解全篇内容才能作答。文章第一段开宗明义，说到参议员Hart一家购买的包装商品分量少了，但价格未减；第二段一开始就提到一些生产厂家用改变包装式样的办法提高商品单价。由此可知，消费者首先关注的是商品包装的改变带来的商品单价的提高，即选项B所说的内容。选项A文中未提及；选项C、D意思相似，但公众关注的直接原因是价格升高，而非成本问题。
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