首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2018-01-28
33
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M2】
选项
答案
With一As
解析
语法错误。with是介词,后通常接名词、代词或独立主格结构。此处后面为完整的句子,故应改为连词,根据上下文语境,改为跟with一样有“伴随”意义的连词as。此句的意思为“随着营销人员的角色改变,由原来单纯的销售转变为更多涉及市场营销和维持顾客关系。经理们意识到他们必须扩大对营销人员的评价标准,而不能仅仅只是看完成的销售任务。”
转载请注明原文地址:https://kaotiyun.com/show/aqsK777K
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
A、Makingsuitabledevelopmentgoals.B、GettingaMBAdiploma.C、Findingajobineducation.D、Beingcreativeandexperienced.B本
A、Foodswithhealthyfat.B、Dairyproducts.C、Alcoholicandnon-alcoholicdrinks.D、FoodsrichinproteinandvitaminB6.C本题设题点
A、Thetimerangeofthestudy.B、Thenumberofwomenfollowed.C、Theresultofthestudy.D、Thedecreaserateofdisease.B本题设题点
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
SitcomsasaToolforELTEnglishteachershavebeenusingvideosintheclassroomfordecadesandnowsitcomsemergeinclassr
随机试题
电子邮件是世界上使用最广泛的Internet服务,下面哪个选项是一个电子邮件地址()
先兆临产可靠的征象是( )。
因素分析法可以分为连环替代法和差额计算法,这两种方法的关系是()。
A公司是一家拥有200多名职工的中型企业。自2015年年底开始,A公司生产经营停滞,无力偿还银行贷款本息,并持续拖欠职工工资,2017年1月,A公司20名职工联名向人民法院提出对A公司的破产申请,人民法院认为该20名职工无破产申请权,做出不予受理的裁定。
承运人向收货人交付货物时,收货人未将货物灭失或者损坏的情况书面通知承运人的,此项交付视为承运人已经按照运输单证的记载交付以及货物状况良好的初步证据。()
下列属于刑罚种类的是()。①管制②拘留③罚款④拘役
在DNA半保留复制中,辨认起始点主要依赖于()。
群体压力对群体成员的意见表明会产生什么影响?
设矩阵,矩阵B满足AB+B+A+2E=0,则|B+E|=()
AfederaljudgeinCaliforniahasdismissedalawsuitagainsttheCoca-ColacompanywhicharguedthatDietCokemisledpeopleto
最新回复
(
0
)