首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazin
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazin
admin
2013-09-26
52
问题
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazines to shut. Survivors are seeing readers increasingly choose screen over inky paper, so media companies are printing fewer and slimmer physical copies. Rising online sales and unstable economies mean that retailers are not ordering catalogues and marketing material as they once did. The rising cost of paper has not helped.
Shrinking demand has put large printers such as Schlott Group in Germany out of business. Survivors have little pricing power in a fragmented industry: in America the top 400 printers have less than 30% of the market, according to Ibis World, a research firm. Some say printing firms can now charge only around half what they did five years ago.
If journalists are gloomy about the outlook for their industry, printers are depressed. Media companies can still make some money as readers switch to digital editions; a printer cannot. The outlook for newspaper printers is particularly grim, says Robert Picard, a media economist: advertisers are now keener to run their ads in magazines on high-quality glossy paper(光面纸)than in newspapers, whose circulation is shrinking. But newspapers and magazines require different printing equipment, so switching over is costly.
Some printers are offering marketers and retailers the option of printing more personalised catalogues to target different groups of consumers more accurately. But this is not as profitable as " long runs" , printer-speak for running off hundreds of thousands of identical copies. Several printers have opened their presses to competitors to earn extra money; last year the newspaper group won a contract to print the Evening Standard, a London daily. A few reckon that they can turn a profit from the digital switch, and help clients to design electronic versions of their printed material.
Others are branching out into new businesses. " We know there’s a freight train coming towards us," says Tom Quinlan, the boss of RR Donnelley, a large American printer. Over the past 18 months the firm has bought nine companies including an online self-publishing site, a financial-data firm and one with a technology that newspapers can license for an online-payment system. If you can’t print them, join them.
Some printers begin to make profit by printing______for marketers and retailers.
选项
答案
more personalised catalogues
解析
本题考查出版商为了解决现状采取的方法。定位句指出,印刷商向营销人员和零售商提供更多个性化的产品目录来准确定位不同的读者群,目的就是希望可以改变现状从而盈利。题干中的for marketers and retailers与原文中的offering marketers and retailers the option of是同义转述,故本题答案为more personalised catalogues。
转载请注明原文地址:https://kaotiyun.com/show/as27777K
0
大学英语六级
相关试题推荐
A、Ingivingconcessions.B、Intheconcludingpart.C、Instatingyourterms.D、Inthepreparatoryphase.D对话开头,男士说“谈判既是一门艺术又是一门科学
A、WhyhisparentswantedtogotoGettysburg.B、Whyhisfamily’svacationplanschangedtenyearsago.C、Wherehisfamilywentf
NaturalgasVehiclesKermittheFrogoncesaid,"It’snotthateasybein’green."Althoughhewasn’treferringtocars,his
NaturalgasVehiclesKermittheFrogoncesaid,"It’snotthateasybein’green."Althoughhewasn’treferringtocars,his
Everyonewouldhaveheardthefamousphrase"Angerisonesortofdanger".Itisanage-oldsaying,butitistestedandstillh
A、Controversial.B、Impersonal.C、Patronizing.D、Cooperative.D概括推断题从对话中可以看出教授的课很受学生欢迎,课后很多学生还会和教授讨论交流,由此可以判断他们师生之间合作得很好。
Mostpeoplewouldbe【C1】______bythehighqualityofmedicine【C2】______tomostAmericans.Thereisalotofspecialization,a
A、Thecomparisonincostsoflivingbetweendifferentcountries.B、Theadvantagesanddisadvantagesofworkingindifferentplac
Sincethedawnofhumaningenuity,peoplehavedevisedevermorecunningtoolstocopewithworkthatisdangerous,boring,burd
A、Theywillcheckthetrafficlight.B、Theywillwaitforalittlelonger.C、TheywillcallNancy.D、Theywillcheckthetimeof
随机试题
在组织液回流中,淋巴回流的主要功能是重吸收
外科急腹症的特点是
臀部深部脓肿的确诊方法是()
A.国家药品监督管理部门食品药品审核查验中心B.国家药品监督管理部门执业药师资格认证中心C.国家药品监督管理部门药品评价中心D.中国食品药品检定研究院承担全国药品不良反应、医疗器械不良事件监测与评价的机构是()。
李某,女,45岁,第二天要去参加单位组织的体检,体检内容涉及血常规,生化全套、尿常规、心电图、胸片、B超(肝胆胰脾)。当天晚上,因应酬,和朋友一起喝了不少酒,直至凌晨2时才休息。第二天出门时,挑选了最喜欢的一件紧身连衣裙,戴上了漂亮的项链,到医院后,先抽血
某高速公路修建时,需要临时占用林地。关于该临时用地,下列哪一选项是正确的?()
从理论上讲,成本法涉及的基本要素包括()。
社会主义市场经济体制的基础是()。
(97年)设B是秩为2的5×4矩阵,α1=(1,1,2,3)T,α2=(一1,1,4,一1)T,α3=(5,一1,一8,9)T都是齐次线性方程组BX=0的解向量.求BX=0的解空间的一个标准正交基.
Thewaveofjobcutssweepingthroughtheutilitysectorgatheredpaceyesterdaywith800moreredundanciesplannedbytwoelect
最新回复
(
0
)