首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2018-05-08
64
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/awT7777K
0
大学英语六级
相关试题推荐
A、Findingoutthecauseoftheaccident.B、Tellingwherethenearesthospitalis.C、Telephoningafriendorrelative.D、Summonin
A、Administeranexamination.B、Presentaconferencepaper.C、Explainnextweek’sschedule.D、Takeattendanceinclass.A由“Prof.A
A、Lastweek.B、Threeweeksago.C、Twomonthsago.D、Threeyearsago.B由选项可知,此题考查时间。录音详细说明了购物中心的情况:花费三年打造,终于在三个星期前正式营业,比预期晚了两个月,故
A、Becausewemightbeofferedadishofinsects.B、Becausenothingbutfreshlycookedinsectsareserved.C、Becausesomeyuppies
A、Therearealtogetherthreedepartmentswhichprotectcustomersandworkers.B、Acompanywithpoorordangerousworkingconditi
A、Coffeedrinkerslivelongerthannon-drinkers.B、Drinkingcoffeecanhelpcurecertaindiseases.C、Drinkingcoffeedailygives
A、Talkers.B、Thespeakeasy.C、Thespacemaker.D、Texters.C录音中提到两类人:speakeasy与spacemaker,并说后者在讲电话时需要有自己的空间,不让别人听到白勺那一类人,故C正确。
A、Theydidn’tcare.B、Theyhatedit.C、Theylovedit.D、Theyhavemixedfeelings.A短文谈到,一开始,大部分美国人认为白宫并没有什么特别之处,很少人见过白宫或者知道白宫是什么
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
A、Thedeclineoftheeconomy.B、Theuncertaintyofthejob.C、Thefurtherinvestment.D、Thedifferenceinlifestyles.B本题问的是男士用什
随机试题
引进500#氨压缩浅冷装置ME控制系统中,如果某个模拟量的输入或输出为不正常的传输数据,这时应检查()V电源及电源线或保险。
下列关于涉外民事诉讼中对在我国领域内没有住所的当事人送达诉讼文书,其说法正确的是
CT扫描对复杂骨关节结构显示清晰。关于骨关节CT扫描,下列错误的是
A.咳嗽气喘B.痰核瘰疬C.头晕目眩D.神志昏糊E.肢体麻木
A.第一心音分裂多见B.第二心音分裂多见C.舒张期奔马律多见D.第一心音增强多见E.第二心音减弱多见
刘、关、张三人准备筹建一个有限责任公司,注册资本为200万元,其中,刘出资20万元,关、张各出资90万元。在他们拟订的公司章程中,下列哪项条款是不合法的?()
WhenmyfamilymovedtoAmericain2010fromasmallvillageinGuangdong,China,webroughtnotonlyourluggage,butalsoour
Thehumanbeinglongsforasenseofbeingaccomplished,ofbeingabletodothings,withhishand,withhismind,withhiswill
以下叙述中错误的是
数字货币与传统纸币相比,流通时成本更低,能够加速经济活动,增加透明度。(facilitate)
最新回复
(
0
)