首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2018-05-08
49
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/awT7777K
0
大学英语六级
相关试题推荐
It’sTimetoPayAttentiontoSleep,theNewHealthFrontierA)Yourdoctorcouldsoonbeprescribingcrucialsleepastreatment
A、ToMichigan.B、ToAsia.C、ToMaryland.D、ToCanada.D四个选项均是地名,可猜测题目与地点有关。短文说,白蜡虫向北扩散至Ontario,Canada。故D是正确答案。A说的Michigan是美国首次发现
A、Theybecamemorepopular.B、Theyweremoreregulated.C、Theybecamebetterproduced.D、Theybecamelesshonest.B录音提到,两个法令的出台
A、Theyaffectone’swayoflookingattheworld.B、Theymakepeoplefeellonelyandunwanted.C、Theyaffectone’shealthconditi
A、Refrainfromshowinghisfeelings.B、Expresshisopinionfrankly.C、Arguefiercely.D、Yellloudly.A录音提到,明显表示烦恼或生气、叫喊、大声争辩等,在日
A、Hefeelshappyalltheday.B、Heismorewillingtogetup.C、Heexpectsraintocomesoon.D、Helikescloudydaysbetter.B女士
A、Withathesisstatement.B、Withalistofreferences.C、Withasummaryoftheconference.D、Withaconclusionofthepaper.A这
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffordtomakecostlyadvertisingmistakesiftheywantt
A、Bymemorizingsomethingataregularfrequency.B、Bytakingfrequentbreaksduringlong-timework.C、Byregularlychallenging
A、Theycoulddrivetheinsectsaway.B、Theycouldkeeptheplantswellwatered.C、Theycouldbuilddevicestotrapinsects.D、Th
随机试题
男性,45岁。间断腹泻5年,加重3个月。大便每日4~5次,脓血便,纳差,体重减轻6kg。口服左氧氟沙星治疗2周后复查粪便常规:白细胞、红细胞满视野,隐血(+)。血常规:Hb100g/L,WBC4.5×109/L,PLT215×109/L。最有可能的诊
王某与李某合著一部小说《难忘××》,该作品于1988年3月出版。王某于2000年5月15日去世,李某于2015年4月30日去世。该作品的财产权保护期截至()。
关于女用避孕药的描述正确的是
关于难免流产哪项是错误的
(2009年)数字信号B=1时,图8—72所示的两种基本门的输出分别为()。
单式记账法是指对每一项经济业务的发生只在一个账户中进行记录的记账方法。()(3.1)
中国园林发展中的成熟阶段是()。
根据《税收征收管理法》的规定,税务机关不可采取的税款征收措施是()。
"Deadpool",whichsofarhastakenmorethan$500mincinemasworldwide,isanatypicalblockbuster,afoul-mouthedanti-herofi
你虽然不善言谈,却能主【161】与别人打招【162】,说明你很有礼貌。你还能在课堂上大声发言,课后【163】极参加活动,说明你也有【164】泼的一面。你在学习数学上已掌握了一定的方法,因此你有了进步,希望你能灵活运用所学的知【165】。
最新回复
(
0
)