首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2018-05-08
86
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/awT7777K
0
大学英语六级
相关试题推荐
HowtoBeaGoodRoommateandDealwithThoseWhoAren’tA)Roommatehorrorstoriesareprettypopulartopicsofconversationat
A、Theydecidetogoouttoeat.B、Theyeatsomethingdifferentathome.C、Theyeatatfriend’shouse.D、Theyeatpumpkinsasdes
A、Itisoneoftherichestcountriesintheworld.B、ItisoneofthemostmodernAfricancountries.C、Ithasallthebestrail
A、4,000.B、40,000.C、400,000.D、4,000,000.C录音提到在美国每年由于吸烟死亡的人数为40万,因此本题选C项。
A、Becausetheyneedtolookforcustomerseverywhere.B、Becausetheydon’twanttoworkinanormaloffice.C、Becausetheycan’t
A、Bygreetingeachotherverypolitely.B、Byexchangingtheirviewsonpublicaffairs.C、Bydisplayingtheirfeelingsandemotio
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
A、Theyareseldomusedinpoems.B、Theycanmakeapoemblunt.C、Theyareneededinapoem.D、Theyaremostlyusedtoexpressfe
A、Tropicalinsects.B、Decayedleaves.C、Treeresin.D、Birdfeathers.C细节题。题目问琥珀是如何形成的,根据Amberisreallyfossilizedtreeresin.可知
随机试题
A.中肾管B.中肾小管C.中肾旁管D.卵黄囊后壁的内胚层原始生殖细胞来源于()
骨折的临床愈合标准。
B胆汁呈
已知数字信号X和数字信号Y的波形如图7-4—5所示,则数字信号F=XY的波形为()。[2013年真题]
某房产开发公司(位于市区)2009年7月发生了下列业务:(1)将新建的一栋房屋无偿捐赠给一所小学。该房屋由其他单位施工,账面成本1000万元(成本利润率为10%);(2)以本公司的一栋旧办公楼对外投资,参与接受投资方利润分配、共同承担投资风
甲上市公司2010年初发行在外的普通股20000万股,6月1日新发行6000万股;10月1日回购4000万股,以备将来奖励职工。甲公司当年实现的利润总额为5000万元,归属于普通股股东的净利润为4800万元。则2010年甲公司基本每股收益为()。
青年期自我意识发展的最主要特点是将注意力集中到()。
首次出现专门从事教育工作的教师,产生学校的时期不是()。
已知点C(2,一3),M(1,2),N(一1,一5),则点C到直线MN的距离等于().
设f(x)在(-1,1)内二阶连续可导,且f"(x)≠0.证明:对(-1,1)内任一点x≠0,存在唯一的θ(x)∈(0,1),使得f(x)=f(0)+xf’[θ(x)x];
最新回复
(
0
)