首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2018-05-08
44
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求,比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在一起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://kaotiyun.com/show/awT7777K
0
大学英语六级
相关试题推荐
It’sTimetoPayAttentiontoSleep,theNewHealthFrontierA)Yourdoctorcouldsoonbeprescribingcrucialsleepastreatment
Thathealthandbeautyarelinkedisnotindoubt.Butitcomesassomethingofasurprisethatwhois【C1】______asbeautifuldep
Despitetheextremeenvironment,Australia’siconicLakeEyreBasinishometoarangeofaquaticanimals(水生物)—includingfish.I
A、Rewardingschoolsthathavedecreasedthedestruction.B、Encouragingstudentstoattendmoreextracurricularactivities.C、Pro
A、12-14%.B、12-40%.C、20-40%.D、20-50%.C短文开头提到“InsomelargeAmericancityschools,asmanyas20一40%ofthestudentsareabsentea
A、Hemisseshisflight.B、Hecanfindagoodseat.C、Hecanleavetheairportfirst.D、Hisluggagecomesoutlast.C选项仍为某种人的遭遇。短
A、4,000.B、40,000.C、400,000.D、4,000,000.C录音提到在美国每年由于吸烟死亡的人数为40万,因此本题选C项。
A、Byreadingherpolishedessay.B、Byproofreadingherfirstdraft.C、Bybringinghersomereferencebooks.D、Byexamininghero
A、Happiness,work,andlove.B、Power,celebrityandfame.C、Work,loveandplay.D、Family,friendsandcolleagues.C心理学家ErikEri
A、Childrenwillnotdrinkmilkanymore.B、Parentslovedrinkingmilkverymuch.C、Thepriceofchocolatewilljumpsoon.D、Chil
随机试题
艾滋病的主要传播途径有哪些?
某患者因近3日腹泻腹痛前来就诊。自述有里急后重感,便内有脓血,疑似痢疾。试问如进一步确诊进行微生物学检查时,一般不做哪些检查
下列哪种情况不宜做支气管造影
关于肝肾综合征,下列哪项不正确
茎木类中药有异型维管束结构的是()
患者男,55岁。高血压20年,不规则服药。某日晨突发头痛,意识不清,30分钟后送到医院。体检:昏迷,血压28/16kPa,双眼向右侧凝视,左足外旋位。最可能的诊断是
甲建筑工程公司与乙水泥厂签订200t水泥的买卖合同,交货时,由于乙公司所雇装卸工人的失误总共交货210t。根据有关法律规定,乙公司10t水泥的损失应由()承担。
某县土地局干部石一某违反规定超计划生育,依法给予其撤职处分。下列说法中错误的是()。
考试对学生来说是_________的事情。
Animalsperformmanyusefulentertainingjobs.Dogsareparticularlyvaluableinguidingtheblind,protectingproperty,finding
最新回复
(
0
)