首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. T
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. T
admin
2019-11-13
76
问题
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new Wharton research.
In a study, researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to stress usefulness over beauty or other considerations by responding to such aspects of the experience as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions, " says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." As one female shopper between the ages of 18 and 35 told the researchers "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We’re going to this store and we buy it and we leave because we want to do something else."
Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied. According to Wharton marketing professor Setphen J. Hock, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done, " he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
So it can be concluded that when it comes to shopping, men are from Mars, women are from Venus.
The underlined word "atrophy" in Paragraph Three probably means______.
选项
A、never exist
B、fail to develop
C、become diversified
D、be resumed
答案
B
解析
第三段第三句的大意是:由于一代又一代人依靠家庭主妇买东西,男性对购物的兴趣萎缩了。
转载请注明原文地址:https://kaotiyun.com/show/axHO777K
0
研究生英语学位课统考(GET)
相关试题推荐
TheUnitedStatesisoftenconsideredayoungnation,butinfactitisnexttotheoldestcontinuousgovernmentintheworld,a
WhenIdecidedtoquitmyfulltimeemploymentitneveroccurredtomethatImightbecomeapartofanewinternationaltrend.
Thirty-onemillionAmericansareover60yearsofage,andtwenty-ninemillionofthemarehealthy,busy,productivecitizens.B
Inmoderndays,onthewesternbankoftheupperTigrisRiverstandsanIraqicitycalledQal’atSherqat.Thousandsofyearsago
WhenaScottishresearchteamstartledtheworldbyrevealing3monthsagothatithadclonedanadultsheep,PresidentClinton
Observationsweremade______thechildrenatthebeginningandattheendofpreschoolandfirstgrade.
Whattheteacherofthescienceclassdoesandsays______ofgreatimportancetothestudentsatcollege.
In2005,PresidentBushputhispoliticalcapitalwherehismouthwas,andlost.Hewentall-outto______CongressandtheAmeric
Themostconvincingevidencefortheimportanceofadultinfluenceonachild’sintelligencecomesfromastudyof""atrisk""c
随机试题
下列关于农村土地承包权、经营权流转的表述,正确的是()。
上消化道系指
属于感染性心内膜炎主要诊断标准的是
吗啡可用于下列哪种疼痛
X企业年初未分配利润为1000000元,本年实现利润3000000元,该公司按净利润的10%计提法定盈余公积,按净利润的5%计提任意盈余公积,宣告发放1600000元的现金股利,则()。
下列各项中,属于记账凭证审核内容的有()。
市盈率和市净率的共同驱动因素包括()。
人类有意识的旅游活动产生于()。
Dinnerwillbeready_____,butwestillhavetimeforadrink.
Ifyoucouldgoonvacationasanyoneyouwanted,whowouldyouchoose?JoelStaindecidedhe’dmakeagreatRickyMartin.Welco
最新回复
(
0
)