首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every
admin
2010-05-26
51
问题
In a world increasingly fearsome and fragile, TV commercials present an oasis (绿洲) of calm and comfort. For six minutes in every hour, viewers know that they will be drifted away from this cruel world into an idealized well-ordered land. You and I may experience real life as largely tired and chaotic but in the world of the TV commercials happy families may be seen to gather at breakfast time for convivial (欢乐的) bowls of cornflakes, their teeth free of decay, their hair innocent of dandruff, their shirt whiter than snow.
TV advertising in Britain, obsessed (困扰) with the symbol of the good life, exploits a strong desire for evidence of old fashioned security. Things were better in the old days: bread was crusty and beer was a man’s drink. But in selling the idea of a better life, it strikes me that most British commercials fail in their primary function. I cannot be alone among those who usually remember everything about TV advertising except the product it is designed to publicize.
In other superb commercial, a distinguished-looking Italian butler drives a car headlong into a vast dining-hall to serve champagne~ What on earth was it selling? The champagne? The car? What car? Search me. Viewers reveled in the medium and forgot the message. American advertisers don’t make such mistakes. A typical US commercial features a woman in a kitchen holding a highly visible bottle of something or other and selling it hard. No art, no craft, just the message. America sells the steak, while Britain sells the sizzle.
A nation needs symbols. We need proof that lovely things still endure, like a team of shire horses criss-crossing the landscape at sundown. We want to be reminded that they still exist, that we may still come across pockets of reason and beauty in a world less sensible and less beautiful each day. TV commercials provide us with those symbols. They provide a link with the way we like to think we were. They help us to keep in touch with lost innocence.
What contents are preferable in a British TV advertisement?
选项
答案
All the old fashioned security is stressed.
解析
第二段说到在英国的广告中,透过广告让人感到旧式生活的安逸比广告里商品本身的宣传更重要。
转载请注明原文地址:https://kaotiyun.com/show/b0V7777K
0
大学英语四级
相关试题推荐
Unlesswespendmoneytospotandstopasteroids(小行星)now,onemightcrashintoEarthanddestroylifeasweknowit,saysome
HowtoRemember:SomeBasicPrinciplesHowdoyoucommunicatesomethingyou’veforgotten?Youcan’t!Now’sthetimetofit
Anycustomercanlodgehiscomplaintwiththemanager_____________(如果在入住本酒店期间没有得到良好拭目以待服务).
Bombaywasn’ttheidealplacetogetsick--notwhenmydoctor,family’andfriendswerehalfaworldaway.Iwasalone,quite
Atacomputerexposition,BillGatesreportedlycomparedthecomputerindustrywiththeautoindustryandstated:"IfGeneralMo
Ialwaysthinkofbookswith【B1】______feeling,beingdeeply【B2】______tothem,asIam,forthe【B3】______theyhavebroughtme.
Teachersalwaysplandowntotheminutewhattheirstudentswillbedoing.Thisisgoodforkids,becauseitteachesthemtosta
Theindustrialsocietieshavebeenextremelyproductiveduringthelasttwocenturies.Theeconomicadvancehasbeen【C1】______
Peoplecanbeaddictedtodifferentthings—e.g.,alcohol,drugs,certainfoods,oreventelevision.Peoplewhohavesuchailad
A、Fifteenstudents.B、Fortystudents.C、Fiftystudents.D、Twenty-fivestudents.B
随机试题
维护统一、反对分裂是中华民族民族精神的核心。
一个硬盘的平均等待时间为4ms,平均寻道时间为6ms,则平均访问时间为_______。
Jimmysupportsthewholefamilyby______worksofartinthemuseum.
孕6个月余,面目四肢浮肿,下肢尤甚,按之没指,心悸气短,腰酸无力,舌淡苔白润,脉沉细治疗应首选( )。
张某因不服税务局查封财产决定向上级机关申请复议,要求撤销查封决定,但没有提出赔偿请求。复议机关经审查认为该查封决定违法,决定予以撤销。对于查封决定造成的财产损失,复议机关正确的做法是()。
某岩体的岩石单轴饱和抗压强度为10MPa,在现场做岩体的波速试验Vpm=4.0km/s,在室内对岩块进行波速试验Vpr=5.2km/s,如不考虑地下水、软弱结构面及初始应力的影响,按《工程岩体分级标准》(GB50218—1994)计算岩体基本质量指
场地清理费实行的费率是()。
导游员违反约定,擅自增加用餐、娱乐、医疗保健等项目,( )应承担旅游者的全部费用。
以下哪项列出的可能是最符合条件的种植安排?以下哪项陈述不可能为真?
Spurredbyawarmingclimate,daily【C1】______hightemperaturesoccurredtwiceasoftenasrecordlowsoverthelastdecadeacros
最新回复
(
0
)