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  3. A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during m

A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during m

admin2021-10-14  88
问题     A mountain of apparel stock has been piling up in stores, distribution centers, warehouses and even shipping containers during months of COVID-19 lockdowns. As retailers reopen around the world, they have to work out how to get rid of it. Real estate company Knight Frank said it had handled inquiries for excess stock for over 6 million square feet (557,500 square meters) of short-term let warehouse space in Britain since the pandemic took hold there in March.
    Yet storage is only a realistic option for evergreen "basics" that are not tied to one particular year and could be sold at a later date should consumer demand bounce back—items like underwear, t-shirts, chinos and classic sneaker styles. Apparel chains including British high-street retailer Next and German sportswear brand Adidas said they had stashed away unsold basics, with the aim to offer them to shoppers next year instead.
    But stowing away piles of inventory is risky. "This is not like wine that gets better with age," said Emanuel Chirico, chief executive of PVH Corp, which owns Calvin Klein and Tommy Hilfiger, on a recent call. In the United States, clothing sales fell 89% in April from the same month in 2019, while in Britain clothing sales sank by 50% compared with an already-squeezed March. Retailers hope that easing of lockdown measures will see shoppers return to stores, eager to unleash restrained demand. But there is no guarantee that sales will rebound any time soon.
    Many stores are likely to pursue a combination of holding sales as well selling stock to off-price retailers. The mix will depend on consumer appetite, how much merchandise stores have to shift and how fast they must free up space for new collections. In-store discounts are usually a better option as dumping inventory in bulk to off-price players returns just pennies on the dollar for the retailers.
    Off-price retail group TJX, which started opening its TJ Maxx and Marshalls stores this month, said in May there was "incredible availability" of stock on the market. UK-based Parker Lane Group, which helps companies manage excess stock and advises on selling off-price, is processing at least double its usual volume of up to 1.5 million items of apparel per month, founder Raffy Kassardjian said.
    " Some of our customers are waiting for retail to open up to gauge their performance before they make a commitment on how much stock they want to write off," he said, referring to both selling at discount in-store and offloading to off-price. "We’re going to see the most insane sales," said Melissa McAvoy, founder of events company Luxury Experience & Co, who lives in the celebrity-studded Los Angeles suburb of Calabasas.
Which of the following would be the best title for this text?
选项 A、Retailers Wrestle with Mountain of Stock
B、Most Insane Sales Coming after Lockdown
C、Customers Help Release Restrained Demand
D、Tips on Dealing with Apparel Stocks
答案A
解析 主旨题。文章首段介绍了零售商面对大量库存正在寻求解决办法，第二段介绍了其中一个解决办法，随后第三段又说到了囤积库存也可能是有风险的。第四、五、六段介绍了一些商店的解决办法和未来情况。综上所述，全文的主题都是零售商在寻求解决库存的方案，因此选项[A]正确。选项[B]是未来可能遇见的情况，并不是本文的主旨，排除。选项[C]是零售商对顾客的期待，不符合主旨，也排除。选项[D]是第五段的内容，以偏概全，排除。
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