首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2017-06-11
58
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the " decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time" : the length of time people spend in a store.
Traditionally retailers measure "football" , as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retailer centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 $ sales rose 1. 3% .
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Path intelligence uses a technology to______.
选项
A、measure how long people stay at a store
B、count how many people enter a store
C、find out what people buy in a store
D、monitor what people say and do in a store
答案
A
解析
细节题。从文中第五段第三句和第四句话可以看出,Path Intelligence利用手机技术来跟踪用户的位置。他们发现,顾客在店内的逗留时间每增加1%,销售额就会增长1.3%。所以,这项技术是用来测量顾客在店内逗留时间长短的。故答案为A。
转载请注明原文地址:https://kaotiyun.com/show/bAFO777K
0
考博英语
相关试题推荐
Modernplantbreadingislargelybasedonplannedhybridizationcombinedwith____selectiontospeeduptheevolutionofnewvari
St.Paulhastransformedsoaringenergycostsintoagoldenopportunityforeconomicdevelopmentbyputtingthefinaltoucheson
AWorldWithoutBooksOrMusicIfbookshadneverbeendiscovered,manwouldhavefoundsomeotherwayofrecordinghiscomm
Atallageandatallstagesoflife,fearpresentsaproblemtoalmosteveryone."Wearelargelytheplaythingsofourfears,"
"Governmentsthatwanttheirpeopletoprosperintheburgeoningworldeconomyshouldguaranteetwobasicrights:therighttopr
Theboardofdirectorshavealreadydiscussedthesubject_____inthepreviousmeetingsandtheywillhandleitinallitsaspect
Thereisadirectflightat3:00oraflightat7:30inthemorningthat____inLosAngeles.
Dr.Smithfailedmanytimesbuthefinally____tofindasuccessfulwaytosolvetheproblem.
Everyoneitseemshasahealthproblem.AfterpouringbillionsintotheNationalHealthService,Britishpeoplemoanaboutdirty
WhowontheWorldCup1994footballgame?WhathappenedattheUnitedNations?Howdidthecriticslikethenewplay?【C1】______a
随机试题
2000年1月真题根据所给材料写一篇500字左右的议论文。题目自拟。解放初期,有一次毛泽东和周谷城谈话。毛泽东说:“失败是成功之母。”周谷城回答说:“成功也是失败之母。”毛泽东思索了一下,说:“你讲得好。”
目前可特异性预防的疾病有
A、炒山楂B、焦山楂C、麸炒山楂D、生山楂E、山楂炭长于活血化瘀
A.黄连B.厚朴C.黄柏D.杜仲E.肉桂石细胞壁厚,孔沟明显,有的含胶丝团块的药材是()
某公司已发行普通股200000股,拟发放10%的股票股利,并按配股后的股数支付了110000元的现金股利,若该股票当时市价为24元,本年盈余250000元,则股票获利率为()。
吉林秧歌是一种()三者综合,以舞为主的民间艺术。
儿童心理障碍的主要特点包括()。(2010年5月真题)
下列哪种情况不属于教师常用的反思方法()
但近来作文,避忌已甚,有时_______,不得不吐,遂亦不免为人所憎。填入划横线部分最恰当的一项是:
动物和人的差异很多,按照演化生物学家道金斯等人的观点,最大的差异可能在于动物缺乏“文化”。野生动物个体在环境中的部分行为。都可以追溯到它的基因:个体间的文化传承即便存在,影响通常也微乎其微。如果两群狼面对同一场景做出了不同的反应,那是因为它们的遗传特征不同
最新回复
(
0
)