首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been respons
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been respons
admin
2010-01-10
99
问题
Unfortunately sales results over the last year have failed to come up to our expectations. A number of factors have been responsible, but basically it is the result of too many companies chasing the microcomputer market which is no longer expanding as fast as it once was.
Looking at the past year in detail, it must be admitted that the sales have declined considerably over the period. Our market share in wholesales has dropped from 21% to only 10%. The lack of a good local distributor in Asia has meant that our sales of the Obec series have collapsed despite the huge jump in the microcomputer market there during the past year. Our dominance of that part of the market has been lost to Strong, but once we find a new distributor we should come back strongly.
Retail sales in general have been a problem. There has been a tendency for the big high street stores to concentrate on high volume turnover of a few fairly well-known makers. When they stopped promotion of the Obec 1500, sales slumped by 50%. We are negotiating a fresh marketing deal for the new Obec 1600. Once this is settled we expect a gradual rise in sales, which will be followed by a big TV advertising campaign at the appropriate time. What we are facing now is that we have not been able to push the Obec 1500 as much as we would have liked because of insufficient advertising.
Most of our advertising budget went on the promotion of the Obec Extra before last Christmas. Unfortunately we have failed consistently to find the proper marketing strategy for the Extra, which has not been sold to either the leisure or the business market.
The serious business market has performed worse than any other in the period under review. The main factor was the introduction of the new Legend 586 Plus, when sales reduced over a period of several months. With this background it is natural that sales of the Obec 1000 and 2000 have gone into a slide. They showed a slight upturn just after the introduction of the 586 Plus, only to crash again a few weeks later.
What purpose does this passage possibly serve?
选项
A、A company introduction to its employees.
B、A market analysis for a specific industry to inform a client.
C、An annual report of a company to direct its future decision.
D、A marketing strategy proposal for discussion.
答案
C
解析
主旨题,文章谈到了一个公司的批发、零售方面的成绩,以及各种产品的销售状况,而且在叙述中还夹杂了关于销售业绩滑坡的原因,以及与竞争对手相比较存在的差距,从这些方面来看,本文像一份公司的业务年报
转载请注明原文地址:https://kaotiyun.com/show/bHt7777K
0
大学英语四级
相关试题推荐
A、Youmightnotgetintoyourfirstchoiceuniversity.B、Somethingmightchangeatyourfirstchoiceuniversity.C、Theremaybe
WehavereasontobelievethatZhangQuanwillrefusetolivewithoutAmericangoods.Chinese’admirationforAmericangoodsis
A、Roommates.B、Classmates.C、Husbandandwife.D、Colleagues.CWhatistheprobablerelationbetweenthetwospeakers?
A、Itwillendonschedule.B、ItwillendafterJuly13th.C、Itwilllastlongerthanscheduled.D、Itwilllastshorterthansche
Educatorsarefindingthatstudentswhocheat______.Accordingtothepassage,whichofthefollowingstatementistrue?
A、Becausethefarmerplantedthetreeneartheroad.B、Becausethefarmerplantedthetreeononeofhisfield.C、Becausethefa
A、Createasmanylearningopportunitiesaspossible.B、Seekmoreinfluencefromschoolthanthatfromathome.C、Encouragethem
TheconflictbetweentheOlympicidealsofsportsmanshipandunityandthecommercialismandpoliticalactswhichaccompanythe
A、Thecareerofanairhostess.B、Howtogoair-traveling.C、Theknowledgeofanaircraftindetail.D、Anewspaperadvertisement
Whenacollegetriestobe"allthingstoallpeople"(line1,Para.1),itaimsto______.Americancollegesanduniversitiesf
随机试题
患者因头痛、头晕20天,加重伴烦躁、频繁呕吐1天入院。入院体检:生命体征不平稳,头部MRI显示第四脑室肿瘤伴幕上脑室扩大。脑脊液快速流出后病人突然昏迷,双瞳散大,光反应迟钝。首先考虑的原因可能为
A.宣肺解毒,利湿消肿B.健脾化湿,通阳利水C.分利湿热D.健脾温阳利水E.疏风清热,宣肺行水水湿浸渍的阳水,其治法是
肺心病急性加重期的治疗关键是
张某与王某签订了借款合同,合同约定张某向王某提供贷款10万元,王某向张某支付同期银行同类贷款利率的6倍,以下说法正确的是()
根据企业会计准则,下列各种计价方法,可用于确定发出存货成本的有( )。
蜜蜂:蜂蜜
小李今年毕业后,在一家计算机图书销售公司担任市场部助理,主要的工作职责是为部门经理提供销售信息的分析和汇总。请你根据销售数据报表(“Excel.xlsx”文件),按照如下要求完成统计和分析工作。根据“订单明细”工作表中的销售数据,统计隆华书店
TheUnitedStateshasalwaysactedasa______forpeopleseekingfameandfortune.
Thefirsttimeyourbosssuggeststhatyouformallypresentsomethingtoyourdepartmentoraclient,yourreactionmaybepanic
Collegeaccommodationusuallyconsistsofasingleroom,andprovidesbothmealsandlinen.Beforemakingacommitmenttoarea
最新回复
(
0
)