首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new s
admin
2017-02-13
38
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded
【C2】
选项
答案
O
解析
空格位于are之后,因此,空格需填入形容词做表语。给出的形容O)useless意为“无用的,不行的”;选项G)hopeless意为“绝望的”。根据上下文,此处要表达的是“一涉及分数计算,多数人的脑子都转不过来。”故正确答案为O。
转载请注明原文地址:https://kaotiyun.com/show/bJi7777K
0
大学英语四级
相关试题推荐
Forthispart,youareallowed30minutestowriteashortessayentitledThePopularityofSelf-drivingTour.Youshouldwrite
Forthispart,youareallowed30minutestowriteashortessayentitledThePurposeofCollegeEducation.Youshouldwriteat
Forthispart,youareallowed30minutestowriteashortessayentitledSpamMessages.Youshouldstartyouressaywithabrie
Forthispart,youareallowed30minutestowriteashortessayentitledTheNationalFitnessProgramfollowingtheoutlinegiv
Forthispart,youareallowed30minutestowriteashortcompositionentitledHelpingaSickPasserbyfollowingtheoutlinegi
Forthispart,youareallowed30minutestowriteashortessayaccordingtothefollowingrequirement.Youshouldwriteatlea
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
Workingwithtempsharmsyourhealthandwealth.Notonlywillyousufferanxiety【B1】______,you’llgetpaidlesstoo,according
随机试题
《住宅室内装饰装修管理办法》规定,住宅使用人与装饰装修企业应当签订住宅室内装饰装修书面合同,明确双方的权利和义务。下列选项中,关于住宅室内装饰装修合同主要内容的表述,有误的是()。
不属于判断系统性红斑狼疮活动的依据的是
患者平素眩晕,耳鸣。突然发生口舌歪斜,舌强语謇,半身不遂,但其神志清楚,舌红,脉弦滑。治疗应首选()
关于法律解释和法律推理,下列哪一说法可以成立?(卷一/2009年第9题)
我在单位工作很有成就感,因此,在日常的生活和工作中,我不怕见父母,不怕见邻居,不怕见同事和领导,但是就怕见我孩子的四年级老师,都怪我的儿子不争气,使我也总是挨这位老师的训。我儿子爱说爱动,在课堂上时常有“违反”纪律的现象,因此我被这位教师在电话里
“一国两制”构想中高度自治内容主要包括()。
宋代,由于赋役的苛重和不均,一般地主和形势户,为了减轻赋税,便把自己的土地和人丁分散成许多户头,这叫()。
Whencompaniesdobusinessoverseas,theycomeincontactwithpeoplefromdifferentcultures.Theseindividualsoftenspeakad
Icouldn’tsleeplastnightbecausethetapinthebathroomwas______.
A、Makepeoplecomeupwithroughnumbersandestimates.B、Makepeopleuselessenergyandgeneratefewergases.C、Helpscientist
最新回复
(
0
)