首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been w
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been w
admin
2015-03-13
26
问题
Until recently, the University of Kent prided itself on its friendly image. Not any more. Over the past few months it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.
Kent is not alone in considering an image revamp(翻新). Changes to next year’s funding regime are forcing universities to justify charging students up to £9,000 in fees.
Nowadays universities are putting much more of a focus on their brands and what their value propositions are. While in the past universities have often focused on student social life and attractions of the university town in recruitment campaigns, they are now concentrating on more tangible(实在的)attractions, such as employment prospects, engagement with industry, and lecturer contact hours, making clear exactly what students are going to get for their money.
The problem for universities is that if those benefits fail to materialise, students notice. That worries Rob Behrens, who deals with student complaints. " Universities need to be extremely careful in describing what’s going to happen to students." he says. "As competition is going to get greater for attracting gifted students, there is a danger that universities will go the extra mile. "
One university toid prospective engineering students they would be able to design a car and race it at Brands Hatch, which never happened, he says. Others have promised use of sophisticated equipment that turned out to be broken or unavailable. " If universities spent as much money on handling complaints and appeals appropriately as they spend on marketing, they would do better at keeping students, and in the National Student Survey returns," he says.
Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinking about what they want from a university, but are also spending more time esearching evidence to back up institutional claims.
Hence the growing importance of he student survey. From next September, all institutions will also be expected to publish on their websites key information sets, allowing easier comparison between institutions, between promises and reality, and the types of jobs and salaries graduates go on to.
As a result, it is hardly surprising that universities are beginning to change the way they market themselves. While the best form of marketing for institutions is to be good at what they do, they also need to be clear about how they are different from others.
And it is vital that once an institution claims to be particularly good at something, it must live up to it. The moment you position yourself, you become exposed, and if you fail in that you are in trouble.
What must universities show to win recruitment campaigns?
选项
A、They are positioned to meet the future needs of society.
B、They are responsible to students for their growth.
C、They are ever ready to improve themselves.
D、They are unique one way or another.
答案
D
解析
推理判断题。定位句指出,虽然对于大学而言,最好的招生营销方式是有自己擅长的领域,但是也要清楚地表述自己的独特之处。由此可知,展现自己的独到之处是在招生活动中获胜的法宝,故答案为D)。
转载请注明原文地址:https://kaotiyun.com/show/bMh7777K
0
大学英语六级
相关试题推荐
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilisforgoodmentodonothing.So,asapoliceoffice
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilisforgoodmentodonothing.So,asapoliceoffice
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
TheHealthBenefitsofDrinkingWater—IsBottledDrinkingWaterHealthierThanFilteredTapWater?[A]Waterisak
Businessesarestructuredindifferentwaystomeetdifferentneeds.The【B1】______formofbusinessiscalledanindividualpropr
Angerisaverycommonhuman【C1】______andatsometimeoranotherweallexperienceit.Fromyoungchildrentooldpeopleweall
A、Theyworkonthesamefloorsinthesameshoppingcenter.B、Theyhaven’tmetbefore.C、Theyarebothbusinessmajors.D、Theya
A、Themanisopposedtodrinking.B、Lastyear’sChristmasdinnerpartywasasuccess.C、Thewomandoesnotwanttogotothisye
It’snosecretweareacultureconsumedbyimage.Economistshavelongrecognizedwhat’sbeendubbedthe"beautypremium"thei
随机试题
女孩,8岁,半月前有发热,体温38.6~39.8℃,稀水便,7~8次/d,1周后自愈。近2天感疲乏、头晕,晕厥1次。入院查体:面色苍白、脉缓而规则、血压65/40mmHg,心界扩大,心率50次/min,有大疱音。经心电图检查示室性期前收缩,下列哪项心电
下列关于血管的描述,正确的是()
患者女性,22岁,发热、右下腹痛伴腹泻1年,排黏液便,无脓血,日4~5次。4年前患肺结核,已治愈。查体:轻度贫血貌,腹软,右下腹压痛(+),可触及质地中等、边界不清的包块。钡剂灌肠提示回盲末端钡剂呈线样征,有铺路石样充盈缺损。患者行结肠镜检查并取病理
建筑物的经过年数分为()。
【背景资料】某城市道路工程,项目经理部技术负责人主持编写了项目质量保证计划,该质量保证计划体现了质量管理人员的过程控制,在质量计划的实施过程中,项目经理定期组织项目技术负责人验证质量保证计划的实施效果,对项目质量控制中存在的问题和隐患提出解决措施。工程施
下列不属于长期负债的是()。
下列属于财务内部收益率指标的优点的是()。
心理学家戴维斯在实验中,将被试者分两组学习射箭。甲组受到详细指导,指导一演示如何站立、握弓、放箭;乙组自行尝试,未受严格指导。经18次练习,甲组射中率为65%,乙组射中率为45%。这一实验结果表明,在动作技能的学习过程中()因素很重要。
Threepeople,(),wereinjuredintheaccident.
InterpersonalRelationshipsInthelast25yearswehavewitnessedanimpressivegrowthinourknowledgeaboutemotionsande
最新回复
(
0
)