首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2017-05-22
54
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://kaotiyun.com/show/bUaK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Iprefertoliveinthecountryratherthan______inacity.
A、Sheisunabletoswim.B、Shedoesn’tlikeswimming.C、Shedoesn’tliketheboy.D、Shehasnotimetoswim.D题目询问女士的话是什么意思。对话中女
A—proofofdeathB—bodilyharmC—keywitnessD—fightofauthorE—rejectanappeal
Seenfromspace,ourearth,withwatercovering70%ofitssurface,appearsasa"blueplanet".
Themanageraskedmetokeephim______ofhowthebusinesswasgoingoninthecompanywhilehewasabroad.
Nosoonerhadwereachedthetopofthehill______weallsatdown.
A、Tourguideandguest.B、Friends.C、Colleagues.D、Teacherandstudent.A判断题。这位女士一直在给这位男士介绍华盛顿这一城市,因此可以判断这位女士是导游,而这位男土是游客,所以应选A。
Heisan______(economy),thatistosay,hemakesresearchoneconomics.
Thediscussionwasbroughttoa(conclude)______.
Onceatravelerwasridingintherain.Hewaswetandcoldwhenhereachedacountrytan.Theinnwasso【T1】______withpeoplet
随机试题
不需进行血药浓度监测的药物是
关于会计机构和会计人员的说法中,不正确的有()。
A注册会计师负责审计X公司2014年财务报表。以下关于A注册会计师对舞弊风险的识别和应对的表述中,不恰当的是()。
党的基本路线的中心内容是“一个中心,两个基本点”,两个基本点是指()。
在正常情况下,组织开发的重点是组织的()。
A、 B、 C、 D、 D题干符号的排列规律为:ABACADA。D项符合该规律。
412,379,346,313,()。
A、听广播B、浏览网站C、听同学说的D、老师通知他了B
Severalcenturiesago,whenEuropeanpeoplemarveledatthefinepotteryshippedfromamysteriousnationintheorient,theyde
Peoplearelivinglongerandlonger.Asaresult,moreandmoremiddle-agedadultshavetotakecareoftheir【T1】______Whenthei
最新回复
(
0
)