首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1-12, complete the notes
admin
2010-01-31
28
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1-12, complete the notes, using up to three words or a number.
•After you have listened once, replay the recording.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1.A major obstacle of selling things is that your sales message will be______.Three proven ways you can capture a prospect’s attention quickly:
2.Make a______.
3.Surprise your prospects______.
4.Include attention getting headlines on all______.
Emphasize the Human Relationship
5.Prospective customers are more receptive to buying from a real person than from______.
Tip:
6.Sell yourself to make prospective customers ______with the selling process.
7.Sell your company and its history of producing results to make prospective customers confident of your ability to deliver______.
Trigger Your Customer’s Imagination
8.Convert the benefits delivered by your product or service into______.
9.Put your prospect in the picture by dramatizing what it feels like to be______.
10.Be______.
11.If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12.Be sure your word pictures are dramatizing benefits and______.
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected: Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are umquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
not describing features
解析
此句是针对听力原文细节的提问,在听音时需要把握关键词语:tip,要留心区别听力原文中提到的tip。 此这里填写:not describing features。
转载请注明原文地址:https://kaotiyun.com/show/bVOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheredoesthisconversationtakeplace?
Whatistheman’sbusiness?
Whattypeofbusinessdoesthemanhave?
A、 B、 C、 D、 A从图片中人们在美术馆欣赏展览的画面可以联想到gallery(museum),people.pic-ture,appreciate.lookat几个单词和词组。(B)选项中paint
Whenistheflushingscheduledtobecompleted?
A、 B、 C、 D、 B图画显示人们坐在演讲场(Peoplearesittinginthelectureroom.)的场景,故而描述人们参加演讲会的(B)选项是正确答案。(A)若忽略leaving
Whatislearnedaboutthecompany’snewsletter?
Whatislearnedaboutthecompany’snewsletter?
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
()是肩关节前脱位时出现的特殊畸形。
宋之的独幕讽刺喜剧《群猴》的背景是()
求(1-x2一y2)dxdy,其中D是由y=x,y=0,x2+y2=1在第一象限内所围的区域.
杜邦分析法可以()。
以下营业税适用税率的表述,正确的是()。
甲公司由专利权X、设备Y以及设备Z组成的生产线,专门用于生产产品W。该生产线于2011年1月投产,至2017年12月31日已连续生产7年。甲公司按照不同的生产线进行管理,产品W存在活跃市场。生产线生产的产品W经包装机H进行外包装后对外出售。(1)
纳税人提供的下列劳务中,按照开发或完成的进度确认收入实现的有()。
已知利润对销售量的敏感性系数为2,总杠杆系数为3,息税前利润由200万元增加到600万元,则每股利润由1元增加到()元。
楚老师在高中一年级“音乐鉴赏”模块的教学中发现,来自本市一部分地区的学生音乐素质较好,看得出接受过较专业的音乐训练;而另一部分地区的学生则不甚理想,有的学生甚至连简谱都不认识,于是她决定将音乐课改为小组学习的形式,每个小组由音乐素养较好的和音乐素养一般的学
It’sofficialthatmarriedpeoplearehealthier,oratleasttheythinktheyare.AnAmericansurveyof【C1】______100000people
最新回复
(
0
)