首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
admin
2010-03-26
27
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision.
【B4】
选项
答案
economy
解析
转载请注明原文地址:https://kaotiyun.com/show/bWk7777K
0
大学英语四级
相关试题推荐
A、Itisnoteasytogetthemawayfromthecomputers.B、Theyaregoingallovertheworldwiththeirteachers.C、Theydon’teven
A、Shewasinvitedonlyfortheweekend.B、Theweatherwastoohot.C、Shehadanappointment.D、Shehadschoolworktodo.DWhydi
Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisp
A、Therewasatrafficaccident.B、Acarwassmashedbyafallingobject.C、Acarhitsomeonenearthehighbuilding.D、Adriver
A、Shehasmadelotsofmoneyasadoctor.B、Sheisgoingtotakecareofherolddad.C、Shehasnevergotonwithherfather.D、
A、Goingtothemoon.B、Theatomicbomb.C、AIDS.D、Watergate.BWhatwasthetopofthelist?此题考查听细节的能力。关键要抓住attheverytopoft
A、Increasingvisitstodoctors.B、Moretrainingamonghealthcareworkers.C、Havingbetterdietsandexercise.D、Producingless
A、Theman’spet.B、Theman’solderbrother.C、Theman’smother.D、Theman’syoungerbrother.BW:Iknowthatyoulookalike,but
WhatmakesAmericansspendnearlyhalftheirfooddollarsonmealsawayfromhome?TheanswerslieinthewayAmericanslivetod
A、Shewasnotabletomanagetheprojectwell.B、Shehadmanagedtorecoverfromtheshock.C、Shewasnotsureaboutthemystery
随机试题
在化工生产反应过程中,表示化工生产过程状态的参数是()。
心包的募穴是:
男,42岁,原有风湿性心脏病,主动脉瓣关闭不全,因劳累后呼吸困难10天人院。查体:心脏向左下扩大,胸骨左缘第3、4肋间有舒张期哈气样递减性杂音,心尖部有Austin-Flint杂音。
鉴别药物性牙龈肥大和牙龈纤维瘤病的主要依据应除外
患者,男,36岁。背部左侧肿物约3年,大小约3cm×3cm×3cm,经常出现红、肿、热、痛等症状。检查后确诊为脂瘤,其简便有效的治疗方法是
钢筋网材料宜采用Q235钢,钢筋直径宜为6~12mm,网格尺寸宜采用(),搭接长度应符合规范。
影响理财产品的宏观因素包括()。
下列有关文学常识对应不正确的一项是()。
企业总体战略目标是多元化的,包括财务目标和非财务目标。以下属于非财务目标的有()。
不像其他樱草,自花传粉的樱草无须依赖昆虫来给它们传粉。在很多年里,昆虫传粉者很稀少,并且在这些年里,典型的非自花传粉的樱草结的种子比典型的自花传粉的樱草的少。在其他年份里,两种樱草的种子产量几乎相等。因此,自花传粉的樱草具有种子平均产量高的优点。除了种子产
最新回复
(
0
)