首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about company mission statement and the questions on the opposite page. For each question(13-18), mar
Read the article below about company mission statement and the questions on the opposite page. For each question(13-18), mar
admin
2015-04-23
58
问题
Read the article below about company mission statement and the questions on the opposite page.
For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
Developing a Mission Statement
A company mission statement can be a powerful force to clearly define your company’s purpose for existence. In the beginning, your company was formed to accomplish something that did not exist in the marketplace, or to do a better job than existing companies. What was that special purpose? Small companies seldom take the time to discuss or write out their company mission, but they should. It will pay measurable financial dividends over time.
The commitment to formulating a company mission can be critical to your company’s success. It helps keep management focused on preserving or strengthening the company’s unique competitive niche. It can also prevent panic and unwise marketing or spending responses to meet an indirect thrust by competitors into your market.
The most successful company missions are measurable and definable project statements with emotional appeal that everyone knows and can act upon. For example, a mission to "be the best healthcare provider in the world" for a multinational Health Maintenance Organization sounds good. But a simple mission statement from Honda "Beat GM!" is better because it’s a project statement that can be measured every day by every employee. Mission statements can also affect company strategies and tactics. If Honda Motors were to change its mission to "Beat Toyota!", different strategies would be called for, along with different geographic tactics in sales, advertising, and distribution of cars.
How important is it to define your company’s mission? Consider a famous U. S. refrigerator manufacturer whose sales were growing only at the rate of new home-building during the 1950s. They undertook a year-long project to define whether they were in the business of building refrigerators to preserve food or in the business of food preservation. They decided they were in the business of food preservation, which got them eventually into new product and business areas such as artificial atmospheres(e. g., nitrogen for fresh fruit preservation, freeze-drying technologies)and increased their sales from hundreds of millions of dollars to several billion dollars by the 1980s.
Mission statements can be difficult to write. Companies spend months and years attempting to clearly define the best mission statement for current circumstances. Companies that have a clear vision, and management that can articulate it and communicate it to all employees, have the basis for a call-to-action mission statement. A call-to-action mission statement provides key attributes that are often missing in other company mission statements. First, it elicits an emotional, motivational response in company employees. Second, it is easily understood and can be transferred into individual action every day. Third, it is a measurable, tangible goal. Last, it is firmly rooted in the competitive environment in which the company operates.
A good mission statement provides vision and direction for the company for at least 10 to 20 years and should not have to be revised every few years with changes in the company’s environment. But the company mission statement must be revised if it is no longer appropriate or has lost significance or relevance.
What is the function of a company mission statement?
选项
A、A company mission statement is a powerful tool to help a company accomplish something that did not exist in the marketplace.
B、A company mission statement defines a company’s purpose for existence.
C、A company mission statement can help a company do a better job than other companies.
D、A company mission statement can help a company make a healthy profit.
答案
B
解析
题目意为:“公司目标宣言的功能是什么?”原文第一段首先指出公司目标宣言可以清楚地定义公司生存的目的。而B项是它的同义转述,故为正确答案。A、C项虽在文中有提及,但文中指出公司要确定目标宣言来决定是为了达成市场上没有的事情,还是为了要做得比其他公司好,两者选一来确定公司生存的目的,故A、C两项皆不全面。
转载请注明原文地址:https://kaotiyun.com/show/bYoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Youwillhearanotherfiverecordings.Eachspeakerisleavingamessageonanansweringmachine.•Foreachrecording,decidew
OutsourcingreferstoCompanieswhouseoutsourcingusually
Brazilianstakepridein______.Atthefirstbusinessmeeting,theyusually______.
•Lookatthenotesbelow.•YouwillheartwocolleaguesdiscussingtheresponsibilitiesofHumanResourcesManagerJobDe
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
•Youwillhearfivepeoplesellingproducts.•Foreachrecording,decidewhatthespeakerisselling.•Writeoneletter(A-H)
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
YouwillheararadiointerviewwithDr.EdwardGordon,theHumanResourcesmanagerfromOrchardSupplyHardware.Foreachq
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
随机试题
赵某的一件发明专利申请的申请日为2018年9月19日,授予专利权通知书的发文日为2020年5月11日,赵某于2020年5月20日收到该通知书。下列说法正确的是?
编辑过程的基本环节包括()等。
急性胆囊炎引起的腹痛常发生于
特异性酯酶染色强阳性
A.小便混浊如米泔B.小便清长C.小便短赤,淋漓涩痛D.小便失禁E.小便量少浮肿中气下陷证多见
A、阿莫西林B、阿米卡星C、阿昔洛韦D、阿普唑仑E、阿糖胞苷镇静催眠药()。
现金出纳每天工作结束前都要将库存现金日记账结清并与库存现金实有数核对,这属于()。
______ghostexistsintheworld.That’syourillusion.
Duringthetwentiethcenturytherehasbeenagreatchangeinthelivesofwomen.Awomanmarryingattheendofthenineteenth
TherelationshipbetweenlanguagelearningstrategypreferencesandEnglishproficiencyamongstudentspuzzlesmanyEnglishlea
最新回复
(
0
)