首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The soup tastes very bad. B、The soup is too expensive. C、The socks are of low quality. D、The socks give wrong message. D录音提到,这
A、The soup tastes very bad. B、The soup is too expensive. C、The socks are of low quality. D、The socks give wrong message. D录音提到,这
admin
2016-08-29
26
问题
Last time we were talking about the need for advertising. Now, let’s look at how you can successfully call attention to the service or product you want to sell. To succeed, you’ve got to develop a systematic approach. But what does a systematic advertising plan look like? Well, it covers what we call—the "Four Ms": Market, Media, Money, Message. All are important areas to focus on when creating your advertising plan.
The First step is to look at your Market, that’s the people who might become customers, buyers of your service or product. You need to know all about your possible customers: Who are they? What age group are they? What do they like, or dislike? How do they shop?
Next, Media. You need to figure out: Which media you should advertise through? Which media will reach your intended audience? So, you do research, trying to determine which media will reach the most potential customers for the lowest cost. For instance, if you have a product, that teachers would like, then teachers are your market. So you ask yourself: What magazines do the majority of teachers read? What TV programs do teachers watch? Do teachers listen to much radio? At what times of the day?
The third M—Money. You have an advertising budget to spend, but how do you spend it wisely. Again, research is the key: When to advertise? Or how to get the best rates? Like, maybe you’re advertising sports equipment, and you have been spending most of your budget during the holiday season when people buy gifts for each other. Now, in theory, that would seem a great time to advertise, but a research may show you’re wrong, that the customers who buy sports equipment tend not to give it as a holiday gift, but want to use it themselves. In that case, advertising during a different season of the year might give you better results.
OK, finally, there is your Message: What do you want to say about your product? Why will buying it make the customer’s life easier, or safer or better somehow. Whatever the message is, make sure you get it right. For example, there was this Soup Shop, the soup was really tasty, but there weren’t a lot of customers. The owner thought that may be if they give something away for free with each purchase, then more people would come buy soup. So they got some cheap socks, and they advertise to give a pair away with each bowl of soup. But, then even fewer people came to the restaurant. Well, you can imagine why. People started to associate the soup with feet: they began to imagine the soup smelled like feet. The advertising massage, soup means free socks, was a bad choice.
16 What is the second "M"?
17 Why shouldn ’t we advertise sports equipment during holiday season?
18 Why does the soup shop lose its customers?
选项
A、The soup tastes very bad.
B、The soup is too expensive.
C、The socks are of low quality.
D、The socks give wrong message.
答案
D
解析
录音提到,这家卖汤的店本想通过赠送袜子的方式来吸引更多顾客,但结果反而顾客更少了,原因是顾客会将汤和脚联系起来,会想象汤的味道闻起来跟脚一样。因此选D“袜子给顾客传递了错误的信息”。
转载请注明原文地址:https://kaotiyun.com/show/bZG7777K
0
大学英语六级
相关试题推荐
DoctorsinBritainarewarningofanobesity(肥胖症)timebomb,whenchildrenwhoarealreadyoverweightgrowup.So,whatshould
A、Hecouldrenewit.B、Hecoulddestroyitatrandom.C、Hecouldsellitandmakealotofmoney.D、Hecoulddonothingsinceth
A、Manyprogramsareprovided.B、Itisdifficulttogetin.C、Students’feesareratherhigh.D、Studentshavemanychancestogo
A、Shemustbeinapoorphysicalcondition.B、She’sworriedaboutherfirstjob.C、Sheisturneddownforherpoorhealth.D、She
A、TheJapanesemathematicteachers.B、BoththespeakerandhisGermanfriend.C、BothAmericansandimmigrants.D、Thesonofthe
Thewaypeopleholdtothebeliefthatafun-filled,painfreelifeequalshappinessactuallyreducestheirchancesofever【B1】
AJewishproverbsaysthatGodcouldnotbeeverywhereandthereforehemademothers.Herearesomemotherswhohaveachievedfa
A、Howtocareforpreciousmetal.B、Astandardunitformeasuringweight.C、Thevalueofpreciousmetals.D、Usingthemetricsys
A、Othertypesofdiseasesarecloselylinkedtopeople’shabits.B、Healthylifestylecansurelylowertheriskofgettingcertai
随机试题
关于肩锁关节脱位的功能锻炼,叙述错误的是
支原体感染可引起
基金信息披露的及时性原则要求以最快的速度公开信息,在重大事件发生之日起()日内披露临时报告。
优质蛋白质
不同的五种商品在货架上排成一排,其中甲、乙两种必须排在一起,丙、丁两种不能排在一起,则不同的排法种数共有()。
案例一这学期,我新接手了一个班级。一段时间下来,一个叫小林的同学引起了我的注意。他平日里沉默寡言,总是穿着一身脏兮兮的校服,背着一个似乎从未洗过的书包。他座位前后排的同学桌子拉得都离他很远,下课也没有人和他玩,他好像坐在一个孤岛上。我曾试图与他交
除了书本上的知识之外,我们更要明白“常识”的重要。只有学问而无常识,与人谈话时,会缺少轻松平易的话题。有你在座,空气即会紧张严肃,你就成为不受欢迎的人物。所谓常识,包罗万象,一切都该去留神知道,才可使你活泼风趣,谈起话来左右逢源。这段话的主要意思是
以下程序的输出结果是()。defloc_glo(b=2,a=4):globalzz+=3*a+5*breturnzz=10print(z,loc_glo(4,2))
窗体上有一个名称为Commandl的命令按钮,其单击事件过程如下:PrivateSubCommandl_Click()DimxAsInteger,yAsIntegerStaticzAsIntegerx=3:y=
【B1】【B5】
最新回复
(
0
)