首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial gimmick. It is a si
admin
2015-02-17
53
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man.
Some psychologists seem to believe that subliminal projection______.
选项
A、needs a cautious application
B、has no effect on sales
C、benefits the customers
D、causes a mental confusion
答案
B
解析
根据文中最后一段内容“Skeptical psychologists answer that they aren’t anywhere nearas effective as the ad men would like to think they are.Nothing has been proven yet scientifical—ly,says a prominent research man.持怀疑态度的心理学家回答表示这类广告远不如广告人想的那么有效。一位著名研究员表示目前这种技术还没得到任何科学的验证。”可知,B符合题意。A项”需要小心利用“,C项”对顾客有利“,D项”引发一种精神混乱“,这三项和文中最后一段内容不符。
转载请注明原文地址:https://kaotiyun.com/show/bZgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
AsMarygrewolder,shebegantorecognizehermother’sstrictdiscipline.
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,someevenuseful.Didyouknowthattheaveragestud
Amongthefirstpassengersofthenewhigh-speedrailwaybetweenChengduandChongqingwithamanwasahistoryasstoriedasth
Recentclashesbetweenthetwomilitarygroupslentcredencetotherumorsofanimpendingcatastrophe.
Toachieveinterchangeability,HenryFordinsistedthatthesamegaugingsystemforeverypart________allthewaythroughthee
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abettertechnicaltermthatcanwell【C1】________thiside
Theconclusionreachedattheworkshopwasthatthemanufacturingprocesswasobsolete.
OtherEuropeansseizeforsuchexamplestojumptotheoppositeconclusion.
随机试题
函数f(x,y)=2x2-xy-y2-6x-3y+5在点M0(1,-2)处的泰勒多项式为________.
朱光潜说:“文艺和其他美感活动给本能冲动和情感以自由发泄的机会”。这表明美育具()
A.心下痞硬,噫气不除者B.心下痞硬,干噫食臭,肠鸣下利者C.心下痞硬,利下不止,表证未解者D.心下痞,但满而不痛,呕吐肠鸣者E.心中痞硬,呕吐而下利者旋覆代赭汤所治的是
A.LeFort工型骨折B.LeFortⅡ型骨折C.LeFortⅢ型骨折D.不对称型骨折E.纵行骨折两侧骨板线不在同一平面的骨折是()
国家鼓励符合()的公司股票上市交易。
属于按财产的转让行为课税的税种是( )。
下列情形中,适用于产品开发战略的有()。
小李最近有一个毛病,写作业时总觉得不整洁,擦了写,写了又擦,反反复复。他明知这样做没有必要,就是控制不住。他可能出现了()。
changingallowedontobrokersA.womenshouldbe【T7】______thenewtradingfloorB.werenot【T8】______orjobbersC.theworld
下列职务中必须由实行民族区域自治的民族的公民担任的是()。
最新回复
(
0
)