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  3. Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellect

Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellect

admin2014-03-22  80
问题     Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellectual property and tarnish its brand.
    That principle is worth defending. Yet companies have to deal with the real world — and, despite the best efforts of companies, piracy has proved very hard to stop. Given that a certain amount of stealing is going to happen anyway, some companies are turning it to their advantage.
    For example, around 20 times as many music tracks are exchanged over the Internet on "peer to peer" file-sharing networks as are legitimately sold online or in shops. Statistics about the traffic on file-sharing networks can be useful. They can reveal, for example, the countries where a new singer is most popular, even before his album has been released there.
    In other industries, piracy can help to open up new markets. Officially, the software giant has taken a firm line against piracy. But unofficially, it admits that tolerating piracy of its products has given it huge market share and will boost revenues in the long term, because users stick with Microsoft’s products when they go legit. "It’s easier for our software to compete with Linux when there’s piracy than when there’s not," Microsoft’s chairman Bill Gates told Fortune magazine last year.
    Piracy can also be a source of innovation, if someone takes a product and then modifies it in a popular way. In a recent book, The Pirate’s Dilemma, Matt Mason gives the example of Nigo, a Japanese designer who took Air Force 1 trainers made by Nike, removed the famous "swoosh" logo, applied his own designs and then sold the resulting shoes in limited editions at $300 a pair under his own label, A Bathing Ape. Instead of suing Nigo, Nike realised that he had spotted a gap in the market. It took a stake in his firm and also launched its own premium "remixes" of its trainers.
    That this silver lining exists should not obscure the cloud. Most of the time, companies will decide to combat piracy of their products by sending in the lawyers with all guns blazing. And most of the time that is the right thing to do. But before they rush into action companies should check to see if there is a way for them to turn piracy to their advantage.
The example about Nigo and Nike shows that______.
选项 A、pirates often focus on products of famous brands
B、pirates should not be sued if they applied their own designs
C、piracy can provide companies with sources of innovation
D、piracy should be advocated and supported
答案C
解析 根据题干中的Nigo，Nike将本题出处定位于第5段。该段开头指出：如果有人在得到产品之后对其进行修改而使其大受欢迎，盗版也能成为创新之源。接着举出了Nigo和Nike的例子进行说明，由此可知答案为C)。
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