2. 考研
  3. As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued

As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued

admin2010-02-22  42
问题     As a symbol of American conquest, it’s easy to forget how McDonald’s was first received over seas. Back in 1974, Britons queued for hours at the opening of a Mickey D’s in London. (46)When the Golden Arches sprang up in Moscow not long after the fall of the Berlin wall, they were celebrated as a sign of liberation. In 1994, the drive-through line on opening day in Kuwait City was seven miles long.
    What to make, then, of McDonald’s recent warning to Wall Street, when it announced that it will post its first quarterly loss in 37 years as a public company? (47)For much of the past decades, McDonald’s has been the most typical high-growth multinational, jumping from success to success and building a uniquely American empire. The number of its restaurants worldwide rose by a third in the past eight years alone—to 30,000, including some 17,000 outside the United States. Along the way, it has become a model for entrepreneurial success, a case study in how to "go international" and succeed.
    Has the juggernaut maxed out? McDonald’s execs say, not. "I don’t think that’s a lair view at all," says Mike Love, a vice president for corporate affairs, noting, for example, the company’s plans to add 300 new restaurants next year to the 6,000 already in place in Europe. Still, there’s no question that the troubled financials represent a striking turnaround for a proud company that’s long been synonymous with Pax Americana. (48)The secret of McDonald’s magic has always been an "aspirational" thing, says a retired marketing director in Hong Kong. "If you could eat hamburgers and drink Coke, you could taste part of the American dream."
    (49)It’s tempting to suspect that the company’s problems might reflect a broader geopolitical backlash against the United States and its global culture. And there have been protests—from Mexico to France—even bomb attacks in India and Lebanon. But according to the experts, that’s not what’s hobbling McDonald’s today. To a surprising degree, the corporation has been tripped up by its own mistakes. "This is not about protesters", says Alan Rugman, a professor of international business. "The company is in trouble because its business model is out of date."
    McDonald’s has been obsessed with rapid growth since its founding in 1955. (50)Earning steady rent and fat royalties from its chains, while enforcing rigid standards for quality and cleanliness, the McDonald’s model produced stunning annual average revenue growth of 24 percent from 1965 to 1991. As competition grew stiffer at home, the company increasingly turned overseas in the 1990s, opening 2,000 restaurants globally in 1996, the peak year of expansion.
选项
答案当柏林墙倒塌不久，莫斯科的麦当劳新店开张被看作是一种解放的标志。
解析 本句为主从复合句，主干结构是they were celebrated，前面的when引导时间状语从句。本句翻译时注意词义具体化和词性转换。句中the Golden Arches是指麦当劳的M这个金色的标志，翻译时应将其抽象意义具体化，译成"麦当劳"即可。名词fall根据需要转化成动词，译成"倒塌"。
转载请注明原文地址:https://kaotiyun.com/show/bs44777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)