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  3. The situation of "pay-per-click" advertising can be described as ______. The PPA will become more popular due to ______.

The situation of "pay-per-click" advertising can be described as ______. The PPA will become more popular due to ______.

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问题 The situation of "pay-per-click" advertising can be described as ______.
The PPA will become more popular due to ______.
选项 A、the shortcoming of pay-per-click.
B、the fraud click.
C、the punishment for click fraud.
D、the adoption of leading operators.
答案C
解析 全文最后三句：But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click．As bigger companies spend more on internet advertising，they will demand more accountability and a wider range of options，he says．At the very least，that means clamping down on click fraud；but...全文结尾谈到那意味着对网络欺诈施压。而文中的"that"是指前文"PPA可能取代点击广告"，这也正是使PPA流行的可能原因。因此C正确。选择D是误将文中的as理解成"因为"的意思，而在此as的意思是"随着"。所以D不正确。A选项和B选项意思相同，表达不同。点击欺诈导致新的广告付费模式产生，但PPA要想流行，也必须避免欺诈问题。谨记：意思相同或相近的选项往往都是错误的。
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