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The situation of "pay-per-click" advertising can be described as ______. The PPA will become more popular due to ______.
The situation of "pay-per-click" advertising can be described as ______. The PPA will become more popular due to ______.
admin
2014-06-13
51
问题
The situation of "pay-per-click" advertising can be described as ______.
The PPA will become more popular due to ______.
选项
A、the shortcoming of pay-per-click.
B、the fraud click.
C、the punishment for click fraud.
D、the adoption of leading operators.
答案
C
解析
全文最后三句:But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.As bigger companies spend more on internet advertising,they will demand more accountability and a wider range of options,he says.At the very least,that means clamping down on click fraud;but...全文结尾谈到那意味着对网络欺诈施压。而文中的"that"是指前文"PPA可能取代点击广告",这也正是使PPA流行的可能原因。因此C正确。选择D是误将文中的as理解成"因为"的意思,而在此as的意思是"随着"。所以D不正确。A选项和B选项意思相同,表达不同。点击欺诈导致新的广告付费模式产生,但PPA要想流行,也必须避免欺诈问题。谨记:意思相同或相近的选项往往都是错误的。
转载请注明原文地址:https://kaotiyun.com/show/bwO4777K
0
考研英语一
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