首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
admin
2018-06-30
63
问题
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
PROBLEMS FACING POTENTIAL EXPORTERS
【L1】In order to be successful, a firm must clearly______, objectives and potential problems.
【L2】If a company doesn’t have some expertise and______, it may not be able to enter the first step.
【L3】Initial difficulties and______are often failed by the top management.
【L4】Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a______.
【L5】The benefits would at last outweigh the investment, if a good foundation is laid for______.
【L6】The reason why______act more independently is that the overseas communications and transportation is more difficult than their counterparts at home______.
【L7】It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the______.
【L8】The difficulty for the new exporter is the neglect of the______at the time that the domestic market booms.
【L9】Many companies are reluctant to improve their products to meet the regulations of______of other countries.
【L10】If exporters expect distributing agents to have a better performance, they must locate ______permanently in the local regions.
【L11】The distributor and the domestic counterparts should be treated______.
【L12】In general,______is needed for success in using the combination of marketing techniques.
【L4】
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you. My name is Tony Brown, and I’m Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed ah international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this Grucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export businesses, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors’ geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
FOREIGN MARKET
解析
从录音原文中可知。通常情况下,在国外建立公司比在国内建立公司需要花费更多的时间和精力。
转载请注明原文地址:https://kaotiyun.com/show/c2Kd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Atwhattimewillthefirstgroupspeakerspeak?
Whoisthespeakerprobablyaddressing?
Whoisthespeakerprobablyaddressing?
Whatisthespeakermainlytalkingabout?
Whomightthespeakerbe?
Whomightthespeakerbe?
Whomightthespeakerbe?
Whoisthespeaker?
Whatistheman’sbusiness?
A、 B、 C、 CBecauseusuallystatesareasonthatanswersawhyquestion.Choice(A)usesshirtbutdoesnotanswerw
随机试题
患者,女性,25岁,2年来有发作性神志丧失,四肢抽搐,服药不规律,今日凌晨又有发作,意识一直不清醒,来院后又有一次四肢抽搐发作。对癫痫病人进行健康教育,下列哪项错误
对施工图纸和设计文件进行交底应由()来组织进行。
案例五:李先生打算为刚上小学的儿子筹备大一的开支。他准备采用教育储蓄的方式进行。为此,他向理财规划师咨询有关问题。根据案例五,回答下列问题:如果李先生在开立教育储蓄账户的次年,开立一个与教育储蓄账户到期日相同的整存整取定期存款账户,以弥补资金缺口。假
“十三五”规划中提出“努力建设全面小康型旅游大国”是旅游业发展的()。
在2006年,被选为第一批国家级非物质文化遗产的有()
Hereismyideaabouthowafriendislike.Firstly,【M1】______afriendissomeoneyoucanshareyoursecrets.Ifyou【M2】_____
我们从不拒斥时尚,并乐于承认自己在生活中还曾受惠于时尚。但说文学不能脱离时代与不能脱离时尚相比,其间区别是很大的。因为作家不是模特。艺人或设计师,他可以追随时代,但永远不能攀附潮流。因为跟着潮流亦步亦趋,只能使他变成一个受塑者而做不成创造者。并且,这种攀附
设总体X的概率密度为其中参数θ(0<θ<1)未知,X1,X2,…,Xn是来自总体X的简单随机样本,是样本均值。(Ⅰ)求参数θ的矩估计量;(Ⅱ)判断是否为θ2的无偏估计量,并说明理由。
下列关于报表的叙述中,正确的是()。
Whenpricesarelowpeoplewillbuymore,andwhenpricesarehightheywillbuyless.Everyshopkeeperknowsthis.Butatthes
最新回复
(
0
)