首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Making of a Success Story 1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
The Making of a Success Story 1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
admin
2011-01-22
96
问题
The Making of a Success Story
1. IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs (企业家). Born in Sweden in 1926, Kamprad was a natural business man. As a child, he enjoyed selling things and made small profits from selling matches, seeds and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business — IKEA.
2. IKEA’s name comes from Kamprads’initials (I. K.) and the place where he grew up (E and A). Today IKEA is known for its modern, minimalist (最低限要求者) furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous (杂货) goods. Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
3. IKEA first began to sell furniture through a mail-order catalogue in 1947. the furniture was all designed and made by manufactures near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
4. In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stress with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming (地法抵抗的) : people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
5. In 1956 Kamprad saw a man disassembling (分解) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations (内涵)of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
6. Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
A. Ingvar Kamprad — a Born Businessman
B. Success brought by the introduction of Showrooms
C. The origin Of IKEA
D. Specialization in Selling Furniture
E. Flat packaging — a Feature of IKEA
F. World-wide expansion of IKEA
Paragraph 5______
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/c3Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
TheValueofMotherhoodInshoppingmalls,theassistantstrytopushyouintobuying"agifttothankherforherunselfish
ThinkandActorActandThinkThemajorityofsuccessfulseniormanagersdonotcloselyfollowtheclassicalrationalmodel
MotoringTechnology1.2millionroaddeathsworldwideoccureachyear,plusafurther50millioninjuries.Toreducecarcr
Themethodsofcommunicationusedduringthewarwere(primitive).
TheGreatestMysteryofWhalesThewhaleisawarm-blooded,air-breathinganimal,givingbirthtoitsyoungalive,suckingt
AHeroicWomanThewholeoftheUnitedStatescheereditslatesthero,AshleySmith,withtheFederalBureauofinvestigatio
Supermarket’sNewStrategyOnesupermarketinTokyohasmanagedtosolvetheproblemsofshoplifting,mistakesbycashiers,
Thereasonfortheirunusualbehaviorremainsapuzzle.
Shewasapuzzle.
随机试题
县安全监管部门在对某危险化学品生产企业检查时发现,该企业重大危险源未按照要求登记建档,遂对该企业作出8万元罚款的处罚,并要求该企业30天内完成整改。30天后,该企业仍未按要求完成重大危险源登记建档。根据《危险化学品重大危险源监督管理暂行规定》,下列对该企业
目前我国实行的三位一体的会计监督体系中以注册会计师为主的监督属于国家监督。()
某企业2009年销售收入20亿元人民币,销售净利率为12%,2008年初所有者权益为40亿元人民币,2009年年末所有者权益为55亿元人民币,则该企业2009年净资产收益率为()。
在内在价值大于0的前提下,下列关于美式期权价格变动的表述中,不正确的有()。
关于会计政策变更的会计处理方法,下列说法中正确的有()。
根据以下资料,回答以下问题。与2013年年底相比,下列选项在2014年6月增长率最高的是()。
法官:原告提出的所有证据,不足以说明被告的行为已构成犯罪。如果法官的上述断定为真.则以下哪项相关断定也一定为真?I.原告提出的证据中,至少没包括这样一个证据,有了它,足以断定被告有罪。Ⅱ.原告提出的证据中,至少没包括这样一个证据,没有它,
在软件开发中,需求分析阶段可以使用的工具是()。
Visua1Basic中,允许一个变量未加定义直接使用,这样VB即把它当做某种类型的变量,若使用Dim语句定义这种类型的变量,则在As后面应使用上【】关键字。
Predictionsoflargepopulationsofrobotsinindustryhaveyettocometrue.Foradecadeormore,manufacturersofbigrobots
最新回复
(
0
)