首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
37
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、valuable
B、worthless
C、worthwhile
D、satisfactory
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/c5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
Thegovernmentproposedchangestothevotingsystem.
ScienceandTruth"FINAGLE"(欺骗)isnotawordthatmostpeopleassociatewithscience.Onereasonisthattheimageofthes
TightenedVisaRegulationsAccordingtoSouthKorea’snewvisaregulations,nativespeakersofEnglishinSouthKoreawillb
Shewasoneoftheleadingwritersinherage.
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
OnBeingaMatchmakerThefirstthingIdowhenIwakeupistomakeamentallistofallthingsIhavetodothatday.I’m
Thetestproduceddisappointingresults.
Theviewfrommybedroomwindowwasabsolutelyspectacular.
Thissortofthingisboundtohappen.
IncomeTaxFormanyyoungAmericans,graduatingfromcollegemeansfindingajob,movingoutofthedormroomandbeginning
随机试题
下列属于I类变更设计的是()。
电话购货的特点有()。
男,60岁。右腹股沟可复性包块4年,近1年来排尿困难,患者一般情况好,最恰当的处理方法是
下列有关肉芽肿性唇炎说法正确的是
腓总神经在腓骨小头处位置表浅,易于损伤,关于其叙述下列说法错误的是
由税务机关对某些零星、分散的高税率工业产品,通过查验数量,按市场一般销售价格计算其销售收入并据以征税的方法,是()。
在中国境内无住所,但在一个纳税年度中在中国境内居住超过90天或183天但不超过1年的高层管理人员,其来源于中国境内、境外所得,下列说法正确的是( )。
一般资料:男性,18岁,艺术学校三年级学生。求助者自述:从小喜欢绘画,一心想报考中央美术学院。认为上文化课纯粹是浪费时间,故从一年级就经常借故逃避上文化课。自认为应该用这些时间来练习自己的绘画技巧,但家长不同意,理由是文化课必须要有一定的分
根据下表,回答86-90题。世界部分城市气候状况注:第6、7、9、10、11、12列中温度、降水和日照指标之后的数字表示特定的月份。表中纬度第二高的城市,其日照最长月的平均日照时间约为日照最短月平均日照时间的几倍?
IP地址块155.3280.192/26包含了(31)个主机地址,不属于这个网络的地址是(32)。 (31)
最新回复
(
0
)