首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
35
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
From the last sentence of this passage we conclude that ______ .
选项
A、businesses usually do not pay much for advertisement
B、businessmen know well that advertisement could bring them more profits
C、advertisement could hardly convince people of the value of the goods
D、advertisement usually cost businesses large amounts of money
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/c6qC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeoplethinkthemoreexpensiveaproductis,thebetteritwillbe.(但事实并非如此).
Accordingtothepassage,thecomingofonlinejobsearchingbrings______.TheInternetismakingthehiringprocesslongerfo
Manypeoplefindhomegardening______.Theamountofmoneyyouspendonyourgarden______.
______theessayasecondtime,andyouwillprobablyhavequitedifferentinterpretationsoftheargumentsdiscussedinit.
RonaldMusokeisacollegestudentfromUganda.HeattendstheCollegeofMarininCalifornia.Recentlyhegotveryexcitedabou
Inthissixthgradeclassroom,youwouldfind______.Asmallpercentageofgirlsmakingupthecomputerscienceclasseswould
Workersinthefinearts______thoughtsandfeelingsthroughtheircreativeworks.
Thisstorymentionscollegegraduatesat_______.RyanStewart_______.
Whilemakingtremendousachievementsatcollege,Asian-Americanstudents______.FewAsian-Americanstudentsmajorinhumansci
AndyWasnicklovedtheidea.MaryArthur【B1】it.KurtMendezdidn’tthinkitwasanybigdeal.Mr.Elthoughtitwasabrillian
随机试题
社会化过程
幽门梗阻所引起的持续呕吐可造成
最易发生阴阳互损的脏是()
A、缺铁性贫血B、慢性失血性贫血C、巨幼细胞贫血D、再生障碍性贫血E、急性失血性贫血造血干细胞异常可导致
缴费确定计划与待遇确定计划的主要区别在于()。
申请凭证式旧债承销团成员资格的申请人除基本条件外,还须具备的条件有注册资本不低于人民币3亿元或者总资产在人民币100亿元以上的存款类金融机构;营业网点在40个以上。()
属于北洋政府时期制定的宪法或者宪法性文件有()。
中国的官僚资本主义具有()
执行下列命令后:USEXSINDEXON姓名TOXMINDEXON政治TOZZLIST命令LIST显示的记录的顺序是______。
有以下程序:voidf(intv,intw){intt;t=v;V=W;W=t;}main(){intx=1,y=3,z=2;if(x>y)f(x,y);else
最新回复
(
0
)