首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Narrator Listen to part of a lecture in a business class. Now get ready to answer the questions. You may use your notes
Narrator Listen to part of a lecture in a business class. Now get ready to answer the questions. You may use your notes
admin
2013-04-25
513
问题
Narrator
Listen to part of a lecture in a business class.
Now get ready to answer the questions. You may use your notes to help you answer.
In the lecture, the professor mentioned the hierarchy of needs. Click in the correct box for the needs mentioned in the listening material.
OK, uh let’s um, let’s start. Uh, today we’re gonna talk about marketing. Does marketing create or satisfy needs? As stated in Chapter one, marketing shapes consumers’ needs and wants, they do not create those needs. Needs are basic human requirements that preexists marketers. The hierarchy of needs that exists is physiological including basic food, water, and shelter; safety, that is, selfpreservation; social, that is, love and friendship; personal including status, and self-respect; and self-actualization, that means, personal fulfillment. These needs can be stated, real, unstated, delight, and secret. Needs, wants, and demands are a core foundation for marketing. Marketing is the process of identifying, influencing, and satisfying those needs, on human and society. Marketers do not just respond to consumers’ needs. The basic desire to survive is a need. A specific fulfillment of that need is a want. Demands are wants for specific products or services, with the ability to buy. A skillful marketer understands the needs, influences the wants, and promotes ideas that lead consumers to make unnecessary purchases. The skillful marketer takes the basic need to a higher level that stimulates and generates a need or want that influences and motivates the consumers to satisfy that want. Marketing does not offer one-dimensional products, but multi-dimensional products offerings promoted through a variety of choices and propaganda. However, budgets, needs, and wants help the consumer to make the specific choice. Herein is the marketers’ ability to shape the needs and wants, and then satisfy those needs and wants.
Critics claim that marketers create new products and services for the consuming public, and make them believe they are needs so consumers will buy more and spend money unnecessarily. I believe the notion of creating a new need is false. As stated in chapter one of the text, "needs are basic human requirements." Wants on the other hand, "are shaped by one’s society." It is my belief that marketers are able to research, exactly what the needs are of specific markets, and apply marketing techniques and tools to best fit consumers’ needs.
Consumers already have specific needs and wants, and marketers are just utilizing the Information Age and specific information about target markets so that their products and services are highly demanded. Many tools are available today that marketers can leverage to gather mass quantities of information about specific markets. They then manipulate that information to develop products and services that match exactly what that specific market desires; therefore consumers want more of that commodity. Peter Drucker once stated, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available, is exactly why critics claim consumers are spending unnecessarily.
Another reason I believe the critics who claim, "Marketers shape the needs and wants of consumers," say this because of what consumers have today compared to what they had in the past; increased buying power, greater variety of goods and services, greater amount of information, greater ease in interacting and placing orders, and the ability to compare with other consumers. All of these factors are not because marketers have created new needs and wants, but because they utilize those trends to better meet the needs and wants of consumers. Marketing has become almost entirely consumer driven, which means that marketers select their target market and then create the product or service that is most needed and demanded.
In conclusion, marketing has just become a first-mover business, where the first company that discovers the target market specific needs and wants will develop a product or service to satisfy that market. With the increased buying power that is apparent today and the decrease in brand loyalty, consumers are likely to buy those products and services offered because they are available.
选项
答案
[*]
解析
本题为要点题,要求考生能够抓住听力材料中所提到的几个或多个重要信息。题目问:教授提到不同层次的需求,请找出他提到的几个需求。从“The hierarchy of needs that exists is physiological including basic food, water, and shelter; safety, that is, self-preservation; social, that is, love and friendship; personal including status, and self-respect; and self-actualization, that means, personal fulfillment”可知,表中所列的需求中,safety, self-respect, personal fulfillment被提到。
转载请注明原文地址:https://kaotiyun.com/show/c7yO777K
0
托福(TOEFL)
相关试题推荐
Completethesummarybelow.UseNOMORETHANTHREEWORDSforeachanswer.PROJECTMANAGENTLastweek’sdefinitionofpro
Completethesummarybelow.UseNOMORETHANTHREEWORDSforeachanswer.PROJECTMANAGENTLastweek’sdefinitionofpro
Labelplanbelow.ChooseyouranswersfromtheboxbelowandwritethelettersA-Hnexttoquestions17-20.A.AvocadoP
"ResearchMethodology"Closescientificmethodbasedonempiricalevidence(=(21))Findaresearchproblemorques
17th/seventeenthcentury
Choosethecorrectletter,A,BorC.WildlifeincitygardensThegroupdidextensivereadingon
WhatdoesLindathinkaboutthebooksonMatthew’sreadinglist?ChooseFOURanswersfromtheboxandwritethecorrectletter,
Completethenotesbelow.WriteONEWORDAND/ORANUMBERforeachanswer.ThingstodobeforewegoExam
Completethenotesbelow.WriteNOMORETHANTWOWORDSAND/ORANUMBERforeachanswerENVIRONMENTALCHANGEDISCUSSIONInSouthe
Choosethecorrectletter,A,BorC.OnereasonwhyJimandJanefeltunsatisfiedaboutthetheoriesdiscussedinthelecture
随机试题
在经济上国家垄断资本主义有哪些基本形式?
某孕妇,孕32周,有原发性高血压合并症妊高征,突然腹痛,阴道出血少许,血压80/50mmHg,脉搏110次/分,宫底在剑突下2指,子宫硬,胎位不清,胎心音消失,B超见胎盘与子宫壁之间有3处液性暗区,肛查,宫颈口未开。
患者,男,因包茎到某医院做包皮环切术。在注射利多卡因后,即刻出现休克反应,经全力抢救无效而死亡。经专家会诊认为其死亡是利多卡因变态反应所致,在临床中极为少见。根据《医疗事故处理条例》规定,李某的死亡后果,应当属于
《反垄断法》颁布后,某班中四位同学围绕该法进行了讨论。他们的下列说法中正确的是:()
关于常规控制图要求总体特性值服从的分布,下列说法正确的有()。
根据以下情境材料,回答下列问题。2019年8月14日,某市一临街居民楼顶楼发生爆炸,并引发了火灾。现场一片混乱,有两人当场死亡,七人被困。经公安机关调查,事故的原因是段某利用氢气罐制作氢气球引起爆炸,继而引发火灾,段某当场死亡。为防止此类事件再次发生
中国共产党领导的多党合作和政治协商制度是我国的一项基本政治制度,人民政协是具有中国特色的制度安排,是社会主义协商民主的重要渠道和专门协商机构。人民政协工作要聚焦党和国家中心任务,围绕的两大主题是()
ThefactthatAmericanslikeshorteranswerstellsus______.WhichofthefollowingisNOTtrue?
【T1】______areactually【T2】______.Whiletheyare,perhaps,【T3】______tomeaningincommunicationinthesamewayasgrammaror
A、Chrisbelievesshewilloffertimelyhelptothecompany.B、Chrisbelievesshewillbeagreatassettothecompany.C、Chrisb
最新回复
(
0
)