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  3. It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pot

admin2018-03-01  73
问题     It is hard to make money peddling social media anywhere. During their first few years in business, Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6.8 billion yuan ($1.1 billion) this year and 9.6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app, abroad.
    WeChat started off as a messaging service, similar to America’s WhatsApp, but it has grown rapidly into much more. In recent months, Tencent has integrated online-payment functions into it. Customers can do their banking through it and a wealth-management service has just been launched. It is also promoting e-commerce: during a recent sale held exclusively on WeChat, Xiaomi, China’s hottest smartphone-maker, is said to have sold 150,000 of its latest model in under ten minutes.
    Most internet companies that make money do so by selling online ads, but Tencent makes most of its money selling customers virtual goods. About 85% of the money Tencent will make this year from the app will come from gaming. Tencent says that WeChat has 270m active users, including tens of millions overseas. Their number and enthusiasm matter a lot to marketers. At the moment, Tencent allows companies to send occasional, targeted messages to some users without charge. Mark Natkin of Marbridge, a consultancy, says that in future it might ask for a fee.
    The biggest unknown about WeChat is whether the app can become a global blockbuster like Twitter or Facebook. Mr. Natkin points out that the app will lose one of its most attractive features outside the country. WeChat usage exploded in part because it integrates a user’s address book from Tencent’s QQ, an old-fashioned instant-messaging service that has over 800m registered users, though few outside China.
    WeChat is already used in South-East Asia, Russia and India. The app is available in the Japanese and Korean languages, but strong local rivals already exist in those markets. America and Europe will be harder to crack. To succeed there, it must beat WhatsApp and other rivals.
Internet companies can make money by selling all EXCEPT ______.
选项 A、gaming apps
B、actual goods
C、virtual articles
D、online advertisements
答案B
解析 根据题干中的“Internet companies”，“make money”等词定位到第三段首句。该句提到两种赚钱方式，一是by selling online ads(出售网上广告)，二是selling customers virtual goods(出售虚拟商品给客户)，从而我们知道选项D，online advertisements和选项C，virtual articles是正确的。从该段第二句的“come from gaming”我们知道选项A，gaming apps也是正确的。故文章中没有提到的是选项B，actual goods，即选项B为该题答案。
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