首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — t
admin
2012-01-23
43
问题
A.It’s official: the heyday of the DVD is over. Walt Disney CEO Robert A. lger recently implied as much in an analysts’ call — the only studio boss to suggest public that Hollywood can no longer count on a cash cow that has yielded billions in profits. DVD sales slid 6.3% last year. While the economy is likely a factor, it’s also clear that audiences are bypassing DVDs because they have a range of other options, from watching movies and TV shows online to playing video games. As such, Hollywood executives face a conundrum familiar to many CEOs. They have to prop up a product that is losing momentum, buying time while they rethink their entire business model.
B.Next-generation Blue-ray discs will give the DVD a lift, but studio bosses still are scrambling to shore up sales. lger may believe the DVD’s best days are behind it, but he too is trying to goose disc sales. He has been pushing the studio to make more Disney-branded films. Not only are parents more likely to buy Disney DVDs than other movies, but Disney-branded films can be marketed through the company’s theme parks, TV channels, and stores. "The Disney brand," lger says, "gives us an advantage. "
C.As DVD sales decline, studios are looking for ways to cut costs so they can make more money on each disc. A primary target: the so-called backend deals that give stars and directors a piece of a film’s revenues. Increasingly, executives are insisting that a film must break even before the studio will share proceeds. Sony Pictures Entertainment is forging such deals, "we can no longer afford to give away money when we can’t be sure what the DVD sales are going to be", says studio chief Michael Lynton.
D.Right now, most studios are taking baby steps. Rather than waiting weeks between the release of the DVD and the online and cable versions of a movie, Warner Bros. and others are releasing a select few simultaneously. The aim is to entice teens and others who aren’t buying DVDs. There also are moves afoot to let TV viewers download movies after they have opened in theaters but before they go on sale as DVDS. The idea, says Fox Filmed Entertainment CoChairman James Gianapulos, is to charge a premium — some in the industry have said as much as $ 40 — for an early viewing of a high-definition flick.
E.Paramount arguably has gone the furthest: It’s premiering movies on the Web. Last year it streamed the comedy Jackass 2.5 on Blockbuster’s site for free. The 64-minute film attracted 15 million viewers. It generated word of mouth, says Paramount, helping the studio sell the movie through a variety of sites. "You can use the Internet to launch a film like you use a movie theater, "says the studio’s digital czar, Thomas Lesinski ,who plans to produce more low-budget flicks for the Web.
To change the awkward situation of DVDs, it is an effective option for some companies to turn to the net for help.
选项
答案
E
解析
与该段内容相匹配的选项句有两个,即第3句和第7句。第3句指出“为改变DVD销售所面临的尴尬局面,求助于网络对电影公司来讲不失为一个有效的方法。”这与该段的第二至四句表达的意思相符,故该句为正确选项。第7句指出“充分利用网络极有可能促进DVD的销售。”这正与该段第三句所讲内容相符,故为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/cE7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhattypeofbusinessisViaAmor?
WhattypeofbusinessisViaAmor?
Whywasthewomanbusyrecently?
Whywasthewomanbusyrecently?
Whattypeofservicedoesthecompanymostlikelyprovide?
Lookatthegraphic.Whichcellphoneplanwillthemanmostlikelychoose?
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
Couldyoutelluswhatimprovementsyouthinktechnologyisbringingtotheworkinglivesofpeopleinyourcountry?Couldyout
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthetextbelowabouttelevisionnetwork.•Inmostofthelines41—52thereistoneextraword.Itiseithergrammatically
随机试题
按照社会主义法治理念的本质要求,其深刻内涵可以概括为依法治国以及
患者,男,15岁,发热胸闷,口噤齘齿,颈背强壮,甚则角弓反张,手足挛急,腹胀便秘,舌红,苔黄厚腻,脉弦数,应属痉证中哪一证候()(1994年第62题)
某工程拟采用导流型容积式水加热器,计算容积为10m3,应采用5m3的热交换器()。
《航道建设管理规定》第三十一条规定航道建设项目单位以及其委托的()、主要负责人员,应当具备满足拟建项目管理需要的技术和管理能力。
下列有关可持续增长表述正确的有()。
关于我国诉讼程序中的缺席审判或判决,下列说法错误的是:
根据下列材料回答问题。我国2015年全年全社会固定资产投资562000亿元,固定资产投资(不含农户)551590亿元,增长10.0%。各区域看,东部地区投资232107亿元,比上年增长12.4%;中部地区投资143118亿元,增长15.2%;西部地区投资
(上海财大2012)作为整个预算编制起点的是()。
下面是二十世纪二三十年代中国共产党内关于革命道路问题的几组材料材料1(1)乡村是统治阶级的四肢,城市才是他们的头脑与心腹,单只斩断了他的四肢,而没有斩断他的头脑,炸裂他的心腹,还不能致他的最后的死命。——摘自李立三《新的革命高潮前面的诸问题》(193
Shortstoriesareduearevival.Inrecentyears,therehavebeencritically【C1】________collectionsbyAmericanwriterssuchas
最新回复
(
0
)