首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
admin
2014-06-25
74
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______people’s desire for better fuel economy for their cars by advertising automotive products that【B3】______gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally 【B4】______. A few years ago a brand of bread was offered to dieters with the 【B5】______that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real 【B7】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a 【B8】______investment for most people.
If consumers consider the quality of the insurance plans and the message in the ads, they will 【B9】______the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is 【B10】______to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
【B4】
选项
答案
misleading
解析
misleading,意为“误导的”。
转载请注明原文地址:https://kaotiyun.com/show/cGv7777K
0
大学英语四级
相关试题推荐
A、Hefindshimselffat.B、Heneedsglasses.C、Hewillgoforawalkthisafternoon.D、Hisschoolworkseemsdifficult.D女士建议男士出去
Modernmass-productionmethodslowerthecostofmakinggoods,andthusgiveusbettervalues.Atthesametime,Americaningenu
WanttoKnowYourDiseaseRisk?CheckYourExposomeA)Whenitcomestohealth,whichismoreimportant,natureornurture?Youm
Paststudieshavesuggestedtheamygdale(扁桃体)isimportantin(26)______responses.Peoplewhoareshown(27)______pictures,forexa
A、Sheisunhappywiththeman’spromises.B、Shebelievesthemanwillkeephispromise.C、Sheplayedtenniswiththemanyesterd
A、Bydoortodooradvertising.B、Byusingsymbols.C、Byverbalannouncements.D、Bywrittenmessages.C选项均为“By+现在分词”开头以及其中advert
CigarettesAreEnlistedtoTestWaysofQuittingWhenatruckrecentlydelivered45000cartonsofcigarettestoaresearch
A、Havesomeflowerssenttosomeone.B、Deliverapackagetothehospital.C、Arrangesomeflowers.D、Talktoadoctor.A对话中男士说他想买
TodayAmericanparentsarefindingthemselvesinadilemmaabouthowtodealwithteenagedrinking,aserioussocialproblem.A
随机试题
2015年,全国居民人均可支配收入21966元,按常住地分,城镇居民人均可支配收入31195元,比上年增长8.2%;农村居民人均可支配收入11422元,比上年增长8.9%;农民工月均收入水平3072元,比上年增长7.2%;全国居民人均消费支出15
下列关于注册会计师过失的说法,错误的是()
患者,男,56岁,腹部阵痛,腹有肿块,大便变形,便中带血,间有黏液脓血便,里急后重,肛门灼热,恶心、胸闷、口干、小便黄,舌质红,苔黄腻,脉滑数。证型为
A.喘急胸闷,伴有咳嗽B.喘急气促,伴有鼻翼煽动C.喘咳痰多而黏,咳出不爽D.喘促,呼多吸少,动则更甚E.喘促短气,言语无力痰浊阻肺型喘证的临床表现是()
积极配合监管人员的现场检查工作不包括()。
根据《幼儿园工作规程》规定,幼儿园幼儿每日的户外活动时间至少为()小时。
()是指后面学习的材料对保持或回忆前面学习的材料的干扰。
关于“螳螂捕蝉,黄雀在后”,下列说法错误的是:
早期改良派的基本教育主张包括哪些内容?
在下面的表达式中,运算结果为逻辑真的是()。
最新回复
(
0
)