首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why does television carry more national advertising than any other medium in Portugal?
Why does television carry more national advertising than any other medium in Portugal?
admin
2010-04-24
71
问题
Why does television carry more national advertising than any other medium in Portugal?
Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries--Sweden and Denmark, for example--the state-owned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
Because it employs motion as well as words, pictures, sound, and music, television is a valuable medium for products on display. No other medium is as effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or an emotional benefit for products such as long-distance telephone calls.
选项
A、10,000; 15
B、100,000; 30
C、1,000,000; 45
D、10,000,000; 60
答案
B
解析
此题是测试数量的事实细节题,根据文中“While it can cost well over 100,000 dollars,a 30-second commercial on network television...”可知答案是B。
转载请注明原文地址:https://kaotiyun.com/show/cI2K777K
0
专业英语四级
相关试题推荐
Writeacompositionofabout150wordsonthefollowingtopic:Itisnowgenerallyacceptedthatvehicles(cars,trucks,etc.)
Since1895theNationalTrust(国家文物信托基金会)hasworkedforthepreservationofplacesofhistoricinterestandnaturalbeautyi
Whatisthepurposeofthisconversation?
Accordingtothespeaker,whatwerethebeliefsoftheGreekphilosophersbasedupon?
What’sthechangeinAmericanfamilyinthe21century?
ThenextchiefexecutiveofHewlett-PackardCo.willneedtodecidewhethertostickwithCarlyFiorina’stwo-prongedstrategyo
Teachersinthisschoolwereencouragedtousedramaasa(n)______oflearning.
WhichofthefollowinghasnothingtodowithScreenblast?
Farawayoneachhand______therichpastures,andthepatchesofdarkearthmadereadyfortheseedofbroadleavedgreencrop
随机试题
影响抽样误差大小的因素包括
由于污染,管道安装好后还应进行脱脂,所以在把管道分别拆成一些单独部分进行脱脂处理时要加入( )。
某电子商务企业邀请有关专家对未来电子商务市场发展趋势进行预测。在专家会议中,专家围绕主题各自发表,每位专家均可对他人意见进行批评和质疑,最后在充分争论的前提下达成共识,形成比较一致的预测结论,该企业所采用的这种方法是()。
合十是佛教最高礼节。()
熟悉了杯子是喝水用的,却看不到杯子反过来可以作为烛台,这属于()。
某人对某办公软件解密,并制成光盘销售。他应承担的法律责任是()。
在结构化设计方法中生成的结构图(SC)中,带有箭头的连线表示
TheUnitedStates【C1】______alargepartoftheNorthAmericancontinent.ItsneighborsareCanada【C2】______thenorth,andMexico
Thenewsecretaryisaquick,______worker,andthebossisquitesatisfiedwithher.
公认
最新回复
(
0
)