2. 外语
  3. Modem advertising men try to justify what they do by telling us of the advantages of advertising. Thus, it is said that advertis

Modem advertising men try to justify what they do by telling us of the advantages of advertising. Thus, it is said that advertis

admin2010-03-19  51
问题      Modem advertising men try to justify what they do by telling us of the advantages of advertising. Thus, it is said that advertising 【C1】______ the price of goods because it increases the number that 【C2】______ . In fact, products could often be sold more cheaply if 【C3】______ not wasteful 【C4】______ between companies. This results 【C5】______ expensive advertisements, the cost of which is passed 【C6】______ the public. A magazine has point ed out that headache pills without 【C7】______ name can be sold very cheaply, but the same pills, advertised 【C8】______ a cost of half a million pounds a year, cost five times 【C9】______ .
     Secondly, it is suggested that advertising gives information to the customer. It is, of course, 【C10】______ to know what is 【C11】______ at the local cinema, the date of a 【C12】______ or even that certain types of goods are available. But most advertising does 【C13】______ than inform, and much is misleading. You would be very wrong to believe that all the tests shown on television are 【C14】______ . Thus, in a polish advertisement, black glass was used instead of wood to give a shiny 【C15】______ , and in a cat’s food advertisement, 【C16】______ meat was used because the eat refusal to eat the tinned product. That whiter than white shirt in a washing powder ad is 【C17】______ to be bright blue.
     Finally, it is said that advertising 【C18】______ the quality of goods because advertisers worry about their reputations, This may be so in many 【C19】______ , but it could also be argued that advertising has made people willing to 【C20】______ poor quality goods.
【C15】
选项 A、effect
B、impression
C、picture
D、image
答案A
解析 effect指“效果，结果”，impression意为“印象”，picture意为“图象”，image意为“影像”，都不符合题意。
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