首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tel
admin
2013-09-23
53
问题
In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tells us that making sound choices is even more difficult than we think. To learn how to make better decisions, we first need to become aware of the pitfalls(陷阱)we typically encounter.
Iyengar reveals, for example, that having many options to choose from does not lead to better outcomes, despite popular assumptions to the contrary. For instance, she found that consumers were far more likely to buy jam when given fewer flavor choices, not more. " We frequently pay a mental and emotional tax for freedom of choice, " she writes. To become better choosers, Iyengar proposes that when confronted with an abundance of options, people should focus first on the easiest elements of the decision and work up to the more complex parts.
She illustrates this point using one study in which Audi buyers had to choose among 144 total car features. One group started with the features that required fewer options, such as whether they wanted leather or upholstered interiors, and worked up to features with many options, such as choosing among 56 colors for the car’s interior and exterior. The other group started with the hardest choices and moved toward the easier ones. In the end, those in the group that went from the hardest to easiest spent an average of 1, 500 euros more on their cars than the other group and reported they were less happy with their decisions.
Iyengar also explains that we often make decisions not based on our tastes but on how we think our decisions will be perceived. In 2000 a team of psychologists at the Massachusetts Institute of Technology and Columbia University showed that people receiving a free sample of beer chose against their tastes to avoid looking like copycats to their peers. Individuals who picked their beers in private, however, chose what they enjoyed and said they were happy with their decisions. Iyengar points out that the people who chose against their tastes were often unconscious of what motivated their decisions. Thus, she proposes that one way to avoid strong and sometimes silent influences is to try to become more aware of them in the first place.
Ultimately, Iyengar wants us to recognize that our decisions—both the mundane(普通的)and momentous—are influenced by many factors and that the more we recognize those factors, the more satisfied we will be.
According to Paragraph 4, which of the following statements is INCORRECT?
选项
A、People chose the beer against their tastes so that they wouldn’ t be thought to imitate others.
B、People could realize what caused them to choose against their own tastes in public.
C、People enjoyed the beer that they chose in private and were satisfied with the choice.
D、People often chose the beer based on their tastes in private but against them in public.
答案
B
解析
细节题。原文第四段第四句指出:“这些人做出违背自身喜好的选择时,经常意识不到自己做此决定的动机”,故[B]”人们能意识到是什么导致其在公共场合时会做出违背自身喜好的选择”是错误的表述,故[B]为本题答案。而该段第二句提到:“喝免费啤酒的人选择违背自身喜好的口味是为了避免被认为是模仿者”,所以[A]是对原文的同义转述,符合文意;本段第三句提到“私下挑选啤酒的人会选择自己喜欢的口味并表示对自己的决定感到很高兴”,因此[C]符合文意;[D]“在私下场合里人们进行选择时经常会按照自己的喜好来选,而在公开场合则会违背自身的喜好”可以很明显地从第四段的实验中推断得出,所以也是正确的陈述。
转载请注明原文地址:https://kaotiyun.com/show/cPLK777K
0
专业英语四级
相关试题推荐
Technologydevelopedyearsago,backinthe1990s-issimplybeing【C1】______in2012,inasortof【C2】______mode—sayexperts;
WhichoneofthefollowingwasNOTamongtheconditionsofthemanseveralyearsago?
What’syourearliestchildhoodmemory?Canyourememberlearningtowalk?Ortalk?Thefirsttimeyou【C1】______thunderor
What’syourearliestchildhoodmemory?Canyourememberlearningtowalk?Ortalk?Thefirsttimeyou【C1】______thunderor
WhichofthefollowingisNOTtrue,accordingtothepassageyouhavejustheard?
WhyAmericanscientistsaredevelopingthesemaps7
DevelopmentofLaborUnionsThefactorysystemthatdevelopedaround1800changedworkingconditionsmarkedly,Theemployer
Barbecuinghasbecomean【C1】______partofAmericanlife,asbarbecuegrillsarefoundinthemajorityofAmericanhomes.P
Thecreationofauniversallanguageunitingallmankindisanideathathasinterestedscholarsforseveralcenturies.Itisan
Thecreationofauniversallanguageunitingallmankindisanideathathasinterestedscholarsforseveralcenturies.Itisan
随机试题
在卫生资源分配上,形式公正是根据每个人
某地拟建一座高层住宅,如下图所示,四层为裙房,则裙房屋面的雨水流量为()。已知重现期1a时设计降雨强度为336L/(s.ha);2年设计降雨强度为419L/(s.ha)。(注:设计重现期规范规定值的低值采用)。
某单层单跨厂房,其纵向窗间墙截面尺寸如图所示。墙的计算高度H0=6m,截面面积A=862500mm2,烧结多孔砖和混合砂浆强度等级分别为MUD和m2.5。
建设工程设计合同示范文本中,适用于委托专业工程的设计合同条款主要包括( )。
功能系统分析是价值工程活动的中心环节,按功能的性质分类,可将功能分为()。
跨品种价差套利中,两个指数之间相关性越大越好,但必须是在同一交易所交易的指数期货品种。( )
小学生记忆的主要方式是抽象逻辑记忆,所以他们记忆定义、原理、解释概念等表现的比记忆事件、任务、事实等要容易得多。
在一个圆形跑道上,甲从A点、乙从B点同时出发相向而行,8分钟后两人相遇,再过6分钟甲到B点,又过10分钟两人再次相遇,则甲环行一周需要多长时间?
最早测量子午线的长度,并主持修订了当时最先进历法《大衍历》的是僧人()。
Atatimewheneveryone’smindistheexplosionsofthemoment,itmightseemobtuseofmetodiscussthefourteenthcentury.Bu
最新回复
(
0
)