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  3. Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal education, is proving you don’t have to be a Netrepr

Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal education, is proving you don’t have to be a Netrepr

admin2016-03-04  52
问题     Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal education, is proving you don’t have to be a Netrepreneur to take on the world. His is a more old-fashioned success story. Until Wang visited the Guangzhou trade fair in 1983, he had never even seen a fridge. At the time, he was managing a decrepit, state-owned rice-cooker factory in the Guangdong province backwater of Rongqi(pop. 60 000). But today his township enterprise is China’s largest and most successful refrigerator maker. Last year his Guangdong Kelon Electrical Holdings Co. sold $ 677 million of refrigerators, air-conditioners and other "white goods", commanding nearly a quarter of the domestic market. Already popular in the U. S. , Kelon products are breaking into Europe and Southeast Asia.
    Now, with China poised to enter the World Trade Organization, Wang has a make-or-break opportunity. WTO market liberalization could increase competitive pressures—harming firms like Kelon—experts warn. But Kelon executives counter that the firm is already competing on level terms against U. S. companies like Whirlpool, which manufactures in China, and will also benefit from falling tariffs in its export markets. "We just have to become even smarter," says Wang. Like many other non-Internet Chinese companies, Kelon will soon find out if its older model still works in a new economy.
    Until now the company has been as hot as a fridge maker can be. Kelon has repeatedly won awards as the best-run and most investor-friendly company in China, ahead of such leaders as China Telecom and computer giant Legend. Prominent analysts have declared that "Kelon is the best managed company in China. " That helps explain the company’s stellar returns: since 1994, profit attributable to shareholders has risen by more than 500%.
    Last year Kelon produced 2. 2 million, making it one of the world’s top manufacturers.
    But the boom may be approaching its end as the market for refrigerators in China’s cities nears saturation. A sluggish economy and increased competition brought about by economic reforms are squeezing profit margins. Despite record sales last year, the company reported a 1.3% fall in operating profit. It has responded by targeting China’s secondary cities and rural areas, where refrigerators are so rare that many owners proudly display them in the living room, not the kitchen. The company has also branched out into air-conditioners, which it hopes will become China’s next consumer-appliance fad. Says Rachel Tsang of Vickers Ballas Securities in Hong Kong, "What Kelon has done is revolutionary. The future may depend on whether it can start another revolution. " And there’s no reason to suppose it won’t, if Wang Guoduan and Kelon keep on humming.
The expression "white goods" most probably means______.
选项 A、large home electrical appliances such as washing machines or fridges
B、the home furniture with white color like white chest of drawers
C、bed linen in white color such as white sheet or white pillowcase
D、all kinds of commodities in white color
答案A
解析 利用查阅式阅读法在第一段中找到与此相关的信息。文中指出，去年，他经营的广东科龙电器有限公司出产的冰箱、空调及其他白电电器的销售额达6．77亿美元，几乎占领了1／4的中国市场。根据文章上下文，我们可以推断出这里white goods应指冰箱、空调、洗衣机为主的家用电器。因此，本题的正确答案应为A。
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